During the first two decades of the 21st century, the Korean wave has spread to many countries around the world, including Vietnam. The Korean wave had a profound influence on the psychology and interests of the Vietnamese people, especially the youth. Therefore, the study titled “The Influences of Korean Wave on Vietnamese Youth” will find out the effects of the Korean wave on young people’s behaviors. On the other hand, the study also helps Vietnamese enterprises gain more experience about the success of this phenomenon so that they are able to take advantage of these effects on their business, which targets Vietnamese customers.
Overview about Korean Wave
In the last two decades, the Korean wave has earned a very huge popularity in many countries around the world. Following the initial surge of interest in Korean television dramas and popular music, nowadays all things made in Korean ― from food, movies and dances to fashion and language ― are quite the rage. The Korean wave is establishing itself as a global phenomenon that has already washed over East Asia and is now reaching the shores of Europe, Latin America and the Middle East.
Korean Wave in the World
The Korea Tourism Organization conducted an online survey of 12,085 non-Korean visitors from 102 countries on its website from May 11th to May 31st, 2012. The questionnaire, which included seven questions related to Korea, had been provided to the interviewees in different languages to see what makes the foreigners interested in the Korean wave.
The survey conducted asked the interviewees to select an item of the Korean wave that interested them the most. The results showed a little more than 53 percent of 6,447 respondents picked K-pop. This was followed by TV dramas with 33 percent, films with six percent and others with seven percent. By age group, 49 percent of the respondents were in their twenties, followed by those in their thirties at 18 percent, teenagers at 17 percent and those in their forties at eight percent.
The survey showed that, nowadays the Korean wave has been spread not only in Asia but also around entire world: from Asia to Europe, from America to Oceania and it is continuing to spread worldwide, where it is being consumed by an increase in global audiences. More importantly, most of the attracted people are in their 20s and teenagers who are enthusiastically consuming the images and messages offered by the Korean wave.
Korean Wave in Vietnam
Since the government of Vietnam and South Korea established an official diplomatic relationship, the Vietnamese audiences have more chances to enjoy Korean dramas. Especially, during the final years of 20th century, many Korean television series were introduced in Vietnam through the exchange culture programs or promotional products offered from huge economic Korean groups. These films like “Yellow Daisy” (1997), “First Love” (1999), “Winter Sonata” (2002), “Jewel in the Palace” (2003), brought a fresh feeling to the Vietnamese audiences and were also the first step of the Korean wave beginning in Vietnam.
Moreover, this stage also saw a rapid development of information technology and mass media that made this wave closer to the audiences, especially the youth between 13 and 22 years old who were attracted easily more than other age groups.
In the recent years, taking advantage of dramas’ fame, the Korean wave has been expanding to Korean music and fashion that has become an overwhelming cultural tendencies up to now.
Three Main Aspects of Korean Wave on Young Generation
During the last five years of 20th century, the Vietnamese dramas became boring because they were influenced strongly by the traditional viewpoints in society. In contrast, at this time, the first appearance of the Korean dramas with romantic love, complication in family...