Korean Clothing Shop in Auckland Am
Assignment 1
Organisation Background
-Korean Cloth Shop-
21201043
Kendrick Oh
[TABLE OF CONTENT]
Headings Page
1.Introduction
1.1 Organization & Product and Services
1.2 Company’s Vision and Mission
1.3 Market Profile
1.4 Corporate Objectives
2. Contents
2.1 Corporate Strategy
2.2 Marketing Strategy
2.3 Strategic linkage/relationship between corporate & marketing strategies
2.4 Scope of Marketing Strategy
3. Summary
4. Reference
1. Introduction
1.1 Organisation & Product and Services
Source: http://www.google.co.nz/imghp?hl=en&tab=ii
‘AM’ was built by CEO Kim in the middle of Elliott Street, Auckland, New Zealand, started to build its reputation since 2003. It is a Korean fashion style cloth shop and Kim named it ‘AM’ because the word literally means ‘identity’. And now it became one of the most popular Korean cloths shop in Auckland city.
‘Am’ mainly sells Korean style fashion cloths in Auckland.However, they started to extent their range of products handling accessories such as bags, hats and shoesrecently. The range of their products is now targeting teenage groups and up to age of 30’smen and women who are interested in wearing fashionable cloths.
The ownership belongs to CEO Kim and below theCEO, there is three Chinese staffs composited of one duty manager and 2 staffs who are operating the shop from 10:00am to 7:00pm. ‘Am’ does not have other franchise or partnership in Auckland however; they sell brand clothes and accessories from directly imported from Korea market.
‘Am’ values the quality of product and providing fashionable wearing in Auckland. It pays huge attention to the new fashion trends and trying to get high quality cloths from branding cloth companies with great reputation from Korea.
1.2 Vision and Mission
Vision
Organisation Background
-Korean Cloth Shop-
21201043
Kendrick Oh
[TABLE OF CONTENT]
Headings Page
1.Introduction
1.1 Organization & Product and Services
1.2 Company’s Vision and Mission
1.3 Market Profile
1.4 Corporate Objectives
2. Contents
2.1 Corporate Strategy
2.2 Marketing Strategy
2.3 Strategic linkage/relationship between corporate & marketing strategies
2.4 Scope of Marketing Strategy
3. Summary
4. Reference
1. Introduction
1.1 Organisation & Product and Services
Source: http://www.google.co.nz/imghp?hl=en&tab=ii
‘AM’ was built by CEO Kim in the middle of Elliott Street, Auckland, New Zealand, started to build its reputation since 2003. It is a Korean fashion style cloth shop and Kim named it ‘AM’ because the word literally means ‘identity’. And now it became one of the most popular Korean cloths shop in Auckland city.
‘Am’ mainly sells Korean style fashion cloths in Auckland.However, they started to extent their range of products handling accessories such as bags, hats and shoesrecently. The range of their products is now targeting teenage groups and up to age of 30’smen and women who are interested in wearing fashionable cloths.
The ownership belongs to CEO Kim and below theCEO, there is three Chinese staffs composited of one duty manager and 2 staffs who are operating the shop from 10:00am to 7:00pm. ‘Am’ does not have other franchise or partnership in Auckland however; they sell brand clothes and accessories from directly imported from Korea market.
‘Am’ values the quality of product and providing fashionable wearing in Auckland. It pays huge attention to the new fashion trends and trying to get high quality cloths from branding cloth companies with great reputation from Korea.
1.2 Vision and Mission
Vision