Kony 2012 Campaign #MAKEKONYFAMOUS
In this essay I am going to cover the Invisible Children campaign from start to present, how social networking sites has driven this campaign into popularity and some-what a success; what the different campaign strategies are and how they have been effective in terms of design. ‘Joseph Kony is one of the World’s worst war criminals and I support the international effort to arrest him, disarm the LRA and bring the child soldiers home.’ I believe in World peace and I believe in the freedom to live the life you choose. March 5th 2012 was the day I stopped caring about the luxuries we are blessed with and started caring more about family, friends and mankind. My perspective on life dramatically changed and I’ve never been more driven towards the idea of ‘change’ than I was after watching this viral campaign, Kony 2012. “Right now there are more people on Facebook than there were on the planet 200 years ago. Humanities greatest desire is to belong and to connect and now we see each other, we hear each other, we share what we love and it reminds us what we all have in common. This connection is changing the way the world works. Governments are trying to keep up and the older generations are concerned - the game has new rules. The next 27 minutes are an experiment, but in order for it to work you have to pay attention…” Yoweri Museveni, 1986
Alice Lakwena gained the presidency of Uganda: a woman from the Acholi tribe in Northern Uganda created the Holy Spirit Movement (HSM) in opposition, where the group would recruit followers and forged alliances with rebel militias with the intent of entering Uganda’s capital city, Kampala, and freeing the North from government oppression. The Holy Spirit Movement has regional support, but regional support only. When Alice Lakwena was exiled, there was no obvious person to take over the leadership of the Holy Spirit Movement. Joseph Kony claimed to be a distant cousin of Alice Lakwena’s and the natural successor to lead the Holy Spirty Movement, so soon after Kony assumed management of the group, he changed the name to the Lord’s Resistance Army, or LRA. Kony wasn’t able to maintain the group’s number or regional support, so he started stealing food and abducting children to fill the ranks of his army. Subsequently, he lost any remaining regional support. What had started out as a rebel movement to end the oppression of the North, became an oppression of the North in itself. Joseph Kony’s tactics were-and remain-brutal. He often forced children to kill their parents or siblings with machetes or blunt tools and he abducted girls to be sex slaves for his officers. He brainwashed and indoctrinated the children with his lies and manipulated them with his claim of spiritual powers. At the height of the conflict in Uganda children “night commuted”, so every evening they would walk miles from their homes to the city centres. There, hundreds of children would sleep in school houses, churches or bus depots to avoid abduction by the LRA. Kony and the LRA abducted more than 30,000 children in the Northern Ugandan regions. The Ugandan government were unable to stop the LRA, but by 1996 they demanded the people to leave their villages and entre government-run camps for internally displaced persons (IDPs). These camps were, supposedly, created for the safety of the people, but the camps were rife with diseases and violence. At the height of the conflict, 1.7 million people lived in these camps across the region, the conditions were squalid and there was no way to make a living. 2005
The International Criminal Court (ICC) issued arrest warrants for Joseph Kony and four of his top commanders: Dominic Ongwen, Raska Lukwiya, Okot Odhiambo and Vincent Otti. Of those, only Kony, Ongwen and Odhiambo remain large. Raska Lukwiya was killed in combat with the UPDF in August 2006 and Vincent Otti was killed by Kony in...