This report analyses the strategic structure of one of Malaysia’s leading public bus transportation companies KONSORTIUM TRANSNASIONAL BERHAD (KTB) which has managed to command the largest market share in the express division. Company’s’ History and Growth.
KONSORTIUM TRANSNASIONAL BERHAD (KTB), with headquarters in Kuala Lumpur, Malaysia is an investment holding company that, through its subsidiaries, is engaged in providing primarily public bus transportation services comprising of stage and express bus operations within Peninsular Malaysia. Since the birth of KTB in June 15, 2007 when it made its debut on Bursa Malaysia, it has maintained high service standard. The stage and express bus operations provide the most extensive coverage throughout Peninsular Malaysia, covering almost all major cities and towns as well as Singapore. The nationwide network is serviced by a fleet of more than 1,500 buses that covers more than 250 routes, generating more than 1,000 trips daily and this translates to around 60 million passengers a year. To date, KTB commands the largest market share, with ‘Transnasional’ being the leader in the express bus industry in Peninsular Malaysia. Besides ‘Transnasional’, KTB also operates (other business units) ‘Plusliner’ economy express buses ‘Cityliner’ stage buses, and luxury bus services under the ‘Nice’ brand that operates the express division. Other than Transnasional Express Sdn. Bhd, its other subsidiaries include Syarikat Kenderaan Melayu Kelantan Berhad, Syarikat Tanjung Keramat Temerloh Omnibus Berhad, Kenderaan Langkasuka Sdn. Bhd., Kenderaan Klang Banting Berhad, Kenderaan Labu Sendayan Sdn. Bhd., Starise Sdn. Bhd., and Syarikat Rembau Tampin Sdn. Bhd. which are engaged in public transportation services; Park May Berhad, which is engaged in investment holdings; PT Indonadi, which is engaged in trading of vehicles, and The Kuala Lumpur, Klang and Port Sweettenham Omnibus Company Bhd., which is engaged in public transportation services and investment holdings. Other Services
In addition, KTB offers bus charter services (Plusliner Travel & Tours) which offers safe short local charters to all-day to multi-destinations and trips, Trans Courier (Trans-Express Courier Sdn Bhd) which handle customers shipping needs and is a cost effective alternative to other ground or air options for same day delivery within Malaysia, Mobile Advertising Services for Transport Operations (MASTRO) which offers advertisers boundless opportunity to communicate their messages effectively and in full view of their target audience. Companies Mission
The company strive to become a conglomerate that is
Progressive, Innovative, Profitable, Customer Oriented and Committed to National Aspirations Major competitors
•Super Nice Bus Express Malayia
•AeroLine Express Bus Penang
•Kuala Lumpur City Tour Bus
•Biaramas Bus Express
•Transtar travel malaysia express bus
We shall first begin by identifying and examining the Internal Environmental factors of the firm (Strength and Weaknesses) then followed by the external factors (Opportunities and Threats), all of which are instrumental in matching the firm's resources and capabilities to the competitive environment in which it operates there by facilitating efficient and effective strategic planning of the organizational.
i.Efficient and timely services
ii.Possession of Compressed Natural Gas (CNG) technology
iii.Totally brand new and enjoyable traveling experience- First in the country with adjustable head rests iv.Safe and affordable public transportation
v.Well qualifies employees personnel
vi.Possession of high capacity double decker buses
vii.Good reputation- Its known as the leader in the express bus industry viii.Excellent customer service- Dedicated officers- Always ready to assist and answer any customer questions regards it...