Komatsu saves big, sells more, goes green at CONEXPO-CON/AGG and MINExpo Overview
Komatsu needed a show-stopping, affordable, green way to exhibit at CONEXPO-CON/AGG and MINExpo. Global Experience Specialists (GES) customized a solution that included reconfigurable booth components, multiple SmartLeads℠ stations, and cost-saving, eco-friendly rental solutions. The resulting exhibit helped Komatsu connect with an untapped international audience, realize substantial cost savings, demonstrate leadership in green exhibiting and collect a record number of qualified, actionable leads.
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Case Study | Komatsu
• Create an exhibit customizable for different shows, audiences and products, and showcase machinery of up to 530 tons. • Integrate recycled materials, reusable components and rentals to highlight Komatsu’s green commitment; showcase eco-friendly practices and products. • Increase consideration of Komatsu as the one-source solution for mining equipment and services. • Communicate Komatsu’s message of “Tradition, Technology and Teamwork” in five different languages. • Collect 400 qualified, actionable leads.
• GES designed a 30,000-square-foot exhibit space using rented and reusable components, recycled carpet and padding, fabric signage, and renewable bamboo flooring. • 16 SmartLeads℠ stations were seamlessly incorporated into the exhibit. • A private presentation theater featured a 26-footwide screen and satellite Google Earth imagery. • An engaging interactive activity let users select product demos in the language of their choice. • 1,390 tons worth of equipment was featured; each piece was fully accessible for attendees to explore.
• Komatsu sold every featured piece of equipment and collected 549 qualified leads (137% of their goal). • Komatsu realized considerable cost-savings and reduced emissions through the use of...