Komatsu

Only available on StudyMode
  • Download(s) : 48
  • Published : December 10, 2012
Open Document
Text Preview
Case Study | Komatsu

Komatsu saves big, sells more, goes green at CONEXPO-CON/AGG and MINExpo Overview
Komatsu needed a show-stopping, affordable, green way to exhibit at CONEXPO-CON/AGG and MINExpo. Global Experience Specialists (GES) customized a solution that included reconfigurable booth components, multiple SmartLeads℠ stations, and cost-saving, eco-friendly rental solutions. The resulting exhibit helped Komatsu connect with an untapped international audience, realize substantial cost savings, demonstrate leadership in green exhibiting and collect a record number of qualified, actionable leads.

ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

Case Study | Komatsu
Objectives
• Create an exhibit customizable for different shows, audiences and products, and showcase machinery of up to 530 tons. • Integrate recycled materials, reusable components and rentals to highlight Komatsu’s green commitment; showcase eco-friendly practices and products. • Increase consideration of Komatsu as the one-source solution for mining equipment and services. • Communicate Komatsu’s message of “Tradition, Technology and Teamwork” in five different languages. • Collect 400 qualified, actionable leads.

Solutions
• GES designed a 30,000-square-foot exhibit space using rented and reusable components, recycled carpet and padding, fabric signage, and renewable bamboo flooring. • 16 SmartLeads℠ stations were seamlessly incorporated into the exhibit. • A private presentation theater featured a 26-footwide screen and satellite Google Earth imagery. • An engaging interactive activity let users select product demos in the language of their choice. • 1,390 tons worth of equipment was featured; each piece was fully accessible for attendees to explore.

Results
• Komatsu sold every featured piece of equipment and collected 549 qualified leads (137% of their goal). • Komatsu realized considerable cost-savings and reduced emissions through the use of...
tracking img