Kodak

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  • Topic: Eastman Kodak, George Eastman, Rochester, New York
  • Pages : 4 (1186 words )
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  • Published : April 24, 2013
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Kodak
The Eastman Kodak Company was founded by John Eastman in 1889. Since then, the company has been providing “imaging technology products and related services to the photographic and graphic communications markets” (Eastman Kodak SWOT Analysis, 2012). The Eastman Kodak Company “focuses only on digital cameras, photographic equipment, films, printers, and other related accessories” (Eastman Kodak SWOT Analysis, 2012). Headquartered in the state of New York, the Eastman Kodak Company has manufacturing and research facilities in several other U.S. states and in countries like Mexico, China, India and Germany. Fujifilm

Fujifilm is a publicly traded company founded in 1934 in Tokyo, Japan. This company is “mainly engaged in providing imaging, information, and document solutions” (Fujifilm SWOT Analysis, 2012). The company also supplies the world with “photographic and photocopying equipment”, printers, and “camera and photographic supplies” (Fujifilm SWOT Analysis, 2012). Fujifilm also “operates in the field of medical imaging systems, graphic arts systems, flat panel display materials, recording media and office equipment” (Fujifilm SWOT Analysis, 2012). Innovation

Though both companies share a number of similarities, the Eastman Kodak Company and Fujifilm have pursued very distinct approaches to management in an effort to embrace innovation. The management team at Fujifilm has always made great strides in their effort to embrace innovation. Fujifilm is more than just cameras and photographic equipment and supplies. The company has a wide product portfolio which consists of “medical imaging systems, graphic arts systems, flat panel display materials, recording media and office equipment” (Fujifilm SWOT Analysis, 2012). Additionally, “the company devotes significant resources and attention to product development and consumer insight research to develop consumer-preferred products” (Fujifilm SWOT Analysis, 2012). Fujifilm’s management decision to invest in the...
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