Knowing Your Audience Paper and Communication

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Knowing Your Audience Paper and Communication
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Knowing Your Audience Paper and Communication

On August 5, 2010 a San Jose Mine near Copiapo, Chili caved in causing 33 miners of the Minera San Esteban Primera Company to fall into a chamber about 2,300-feet or 300-meters below the surface (Juan Weik, 2010, para. 5). The 33 members consist of 32 Chileans, and one Bolivian (Yang, 2010). When this tragic accident happened all that was known was that 33 members were trapped in a mine underground. There was no way of knowing if the trapped workers were alive or even injured. On the news broadcast all that was shown was chaos, which was truly understandable. There would need to be a plan generated and questions answered. The company that employed the workers that were trapped below needed to reach the family members of the victims. They also needed to contact their staff, and address the media. The company needed to create a team of workers to get the trapped victims freed and they also needed to create a sure-fire plan that can assure that their plan is successful. The first course of plan would be to get a team at the site to answer the questions of the media and the family members who would arrive. The Minera San Esteban Primera Company formed a team of executives trained to handle such matters to partner with the Chili government officials. The team was briefed and distributed to the site to answer questions and maintain damage control. The company also needed to establishment a team of internal teams within the company to address the questions and the concerns of the employees of the company. There needed to be a plan in place that gave their employees guidance with handling the media. The company was about to be criticized from all angles from safety to empathy and any wrong answer can end up being a huge setback. Their last but most important form of action was to understand the best...
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