Knowing Your Audience Paper and Communication Release

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Knowing Your Audience Paper and Communication Release

Adam Barden
BCOM/275
11/21/2011
Dr. Linda Vallejo

Every communication is different and the way it is presented can have a major impact on the way it is received. Phonemes, syntax, semantics, and pragmatics are used in communicating and can differ from culture, generation, social class, gender, or many other characteristics. It is important when delivering a specific message to different audiences that one prepares each message to appropriately discuss each matter. Devastating news can be difficult to relay because of the emotional attachment that may be present. A sender has to include enough pertinent information so the receiver understands the situation, but the sender must not include unnecessary information that may invoke to much personal emotion or lead the receiver into false promises or hope. On August 5, 2010 a copper and gold mine, in Chile, collapsed and trapped 33 workers underground (Weik, J., 2010). The mining company, Minera San Esteban Primera, was responsible for announcing the incident to employees, media, and the trapped worker's families. Each message had to relay the same information, 33 workers were trapped, but each message should be constructed differently for each audience. Semantics, the meaning behind words, and pragmatics, the use and type of language between specific parties, will be the key areas to focus when delivering this type of message to separate audiences. The employees would need to have a communication that explained what happened and where it happened. The employees would also need to be told about any new duties or rescue related tasks they need to do. The information should be very basic and include only the information that pertains to their job or the company. Employees may be encouraged to speak to the media so limiting their information would be beneficial for the company and the families of the trapped worker. The...
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