Knowing Your Audience and Communication Release

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Knowing your audience and Communication Release
June 18, 2012
Dr.Jerry Griffin

Knowing your audience and Communication Release
On August 5, 2010, The Chilean Copper mine collapse with 33 workers confined in a 2,257 feet hole, which was the size of a mini studio apartment ( news services, 2010). Their families, friends, and co-workers were worried frantically about their safety, and not being able to reach the miners left everyone at unease. The Rescuers and the Chilean Copper president’s came together to find a resolution as to the cause of this situation and how to rescue their employees. Families and co-workers of these miners have questions that wanted immediate answers, and it is the companies responsibly to provide answers. The company should have a plan of emergency action for these types of incident and be implemented in training programs when hired or promoted. There should be reputable spokesperson on hand to communicate with families, co-workers, and the media. The first action to take place is to immediately control the situation, and prevent any rumors from uprising through the workplace or the media. Have somebody Reputable from the company to hold a face to face verbal meeting explaining what emergency incident just occurred and what the companies’ plan of action is going to be. It is important to present only facts to this meeting so that there are no assumptions as to what is really taking place. Be honest, open, clear and concise in these meeting so the audience can listen and decode the message the spokesperson is conveying. The spokesperson should be able to answer all questions presented to the room, as long as the spokesperson has evidence to back it up. Otherwise, being honest and saying, “we are looking into that,” is the best option for this type of situation. If the company has a morning and evening shift, then having the meeting write when both shifts are about to cross would be an effective way to control...
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