Knowing Your Audience

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Knowing Your Audience
(Your name)
BCOM 275
February 07, 2012
Eileen Broyles

Knowing Your Audience
The collapse of the Chilean Copper Mine was covered worldwide for several weeks. Over 30 workers were trapped in a mine for well over a month. The rescue teams and US advisory team had to be very cautious when speaking to the miners, families, and news reporters. These teams had to keep in mind the different roles of the people in the audience and how they would receive the message. They also had to keep in mind the potential needs of the families of the miners and how they receive a message concerning the incident. Finally they especially had to keep in mind the potential needs of the company’s employees when receiving a message about the incident. When speaking to the audience surrounding this incident the person delivering the message would need to be well prepared for questions, confident when answering questions and addressing the audience, and remember to speak in a style that everyone could understand. With an incident so dangerous and time consuming it is best for the speaker to have great nonverbal communication skills. “Before you even open your mouth, your facial expressions, your clothes, your walk, your body posture, your skin color, your hairstyle, etc are communicating much about you” (Cheesebro, T., O’Connor, L., & Rios, F., 2010). The speaker needs to be confident, have strong body posture, and have a controlled facial expression. This will keep the audience from reacting with any type of unnecessary panic. The verbal message is also important but the non-verbal communication is noticed before any words are spoken. In a crisis such as the Chilean Copper Mine Collapse one must take into consideration the potential needs of the families of the miners when receiving a message in regards to this incident. When delivering this message the speaker will want to issue an informative message. “This type of informative...
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