Knowing Your Audience
By: Karita Anderson
August 26, 2013
Chilean Copper Mine
When giving information to a group of people you should first know your audience, or intended target. If the information used is regarding a disaster, or something that involves someone getting hurt, it is extremely important to make sure that the company knows there audience and who will be receiving the information. According to Cheesebro, O’Conner, and Rios, “the key to effective communication is shared understanding of the information and involves the shared understanding of the feelings, thoughts, wants, needs, and intentions of the communicators” (para. 4, Ch.1).An example of a company knowing who their audience would be is the Chilean copper mine in South America. August 5, 2010, one shaft in the Chilean copper mine collapsed leaving 33 workers trapped about 300 meters underground. Immediately, rescue workers began to make efforts to save the miners, but rescue attempts were brought to a halt because of another unexpected collapse in the mine that delayed rescue crews for many hours (Weik, 2010). Because this was such a disastrous situation the company needed to be very careful in how the world and families discovered about the disaster. There are two ways in which this company has to release this information to the world. The first way would be to the families and the second would be to the employees and the press. The company would have to handle this situation very delicate and would have to assign a designated representative to release the information, and would also need to make sure that information given is accurate and truthful; if they want to keep the reputation of the company intact. This disaster affected many people, such as the 33 miners, their families, and the company. As, the families waited around to see if their loved ones where alive, they were in agony. The mining company has many responsibilities on their hands, but the most...
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