Kmart Marketing Plan

Only available on StudyMode
  • Download(s) : 388
  • Published : December 9, 2011
Open Document
Text Preview
Kmart Marketing Plan

Kmart Department Stores are a leading department chain and one of the top five competitors to Wal-Mart and Target Stores. Kmart Department Stores are brick and mortar merchandise companies, which offer a wide range of services to its customers. Online shopping and in-store merchandise pickup are some of conveniences offered to shoppers. Kmart Department Stores is the company selected for final marketing plan project. They are a leading department chain and one of the top five competitors to Wal-Mart and Target Stores. Kmart Department Stores are brick and mortar merchandise companies, which offer a wide range of services to its customers. Online shopping and in-store merchandise pickup are some of conveniences offered to shoppers. They are a subsidiary of Sears and Roebucks a leading department store chain. Kmart is similar to Wal-Mart in offering household goods, pharmacy, clothes, shoes, electronics, and one stop shopping to its customers. “The company also sells the products of brands including Jaclyn Smith, Joe Boxer and Martha Stewart Every day”… Kmart apparel and textile business news, Kmart company (n.d.). Retrieved from https: Kmart apparel and textile business news, Kmart Company. It also sells certain exclusive brands of its parent company such as Kenmore, Craftsman, and Diehard brand products, and services. Kmart sells its products through wholly owned retail stores and its website. The company primarily operates in the US, Puerto Rico and Guam. Kmart is a subsidiary of Sears Holdings Corporation with headquarters in Hoffman Estates, Illinois. “America is teeming with Wal-Mart, Home Depot and other “big-box” chain stores — some larger than five football fields. Millions of consumers like the low prices, free parking and one-stop shopping convenience offered by the megastores. Policymakers know the stores create jobs, enable customers to save money for other expenditures and pump much-needed tax dollars into community coffers.” “Critics also say they create added traffic congestion and suburban sprawl, force U.S. companies to ship high-paying manufacturing jobs overseas and cost more in community services than the taxes they generate.” They are a subsidiary of Sears and Roebucks a leading department store chain. Kmart is similar to Wal-Mart in offering household goods, pharmacy, clothes, shoes, electronics, and one stop shopping to its customers. “The company also sells the products brands including Jaclyn Smith, Joe Boxer and Martha Stewart Every day”… Kmart apparel and textile business news, Kmart company (n.d.). Retrieved from https: Kmart apparel and textile business news, Kmart Company. It also sells certain exclusive brands of its parent company such as Kenmore, Craftsman, and Diehard brand products, and services. Kmart sells its products through wholly owned retail stores and its website. The company primarily operates in the US, Puerto Rico and Guam. Kmart is a subsidiary of Sears Holdings Corporation with headquarters in Hoffman Estates, Illinois. “America is teeming with Wal-Mart, Home Depot and other “big-box” chain stores — some larger than five football fields. Millions of consumers like the low prices, free parking and one-stop shopping convenience offered by the megastores. Policymakers say the stores create jobs, enable customers to save money for other expenditures and pump much-needed tax dollars into community coffers.” “Critics also say they create added traffic congestion and suburban sprawl, force U.S. companies to ship high-paying manufacturing jobs overseas and cost more in community services than the taxes they generate.” Place and Price Analysis

Kmart is the #3 discount retailer in the US, behind Wal-Mart and Target. It sells name brand and private-label goods (including its Joe Boxer and Jaclyn Smith labels), primarily to low- and mid-income families. It runs about 1,300 off-mall stores (including 30 Supercenters) in 49 US states, Puerto...
tracking img