Kitsch Internet Cafe Business Plan

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Table of Contents
1.Executive Summary5

1.1 Objectives6

1.2 Keys to Success6

1.3 Mission6

1.4 Risks7

2.Company Description7

2.1 Company Ownership7

2.2 Start-up Summary8

2.3 Company Locations and Facilities10

3.Description of Services11

3.1 Competitive Comparison11

3.2 Service Description11

3.3 Fulfillment12

3.4 Technology12

3.5 Future Services12

4.Market Analysis13

4.1 Target Market Segment Strategy13

4.1.1 Market Trends13

4.1.2 Market Needs13

4.2 Market Segmentation14

4.3 Service Business Analysis15

4.3.1 Competition and Buying Patterns16

4.3.2 Business Participants16

4.3.3 Distributing a Service17

5.Marketing Strategy18

5.1 Strategy Pyramid18

5.1.1 Attract Power Internet Users18

5.1.2 Social Hub18

5.1.3 Attract Novice Internet Users19

5.2 SWOT Analysis19

5.2.1 Weaknesses20

5.2.2 Opportunities20

5.2.3 Threats20

5.2.4 Strengths21

5.3 Competitive Edge21

5.4 Marketing Strategy21

5.4.1 Pricing Strategy22

5.4.2 Promotion Strategy22

5.5 Sales Strategy23

5.5.1 Sales Forecast23

5.6 Milestones26

6. Operating Plan27

6.1 Personnel Plan27

7. Financial Plan29

7.1 Start-up Funding29

7.2 Important Assumptions31

7.3 Key Financial Indicators32

7.4 Break-even Analysis32

7.5 Projected Profit and Loss33

7.6 Projected Cash Flow37

7.7 Projected Balance Sheet40

7.8 Business Ratios42

8. Appendix46

Kitsch Internet Cafe

Executive Summary

Kitsch, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Kitsch is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. Kitsch’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.



1.1 Objectives

Kitsch’s objectives for the first three years of operation include:

• The creation of a unique, upscale, innovative environment that will differentiate Kitsch from local coffee houses. • Educating the community on what the Internet has to offer. • The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum. • Good coffee and bakery items at a reasonable price.

• Affordable access to the resources of the Internet and other online services.

1.2 Keys to Success

The keys to the success for Kitsch are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate Kitsch from other local coffee shops and future Internet cafes. • The establishment of Kitsch as a community hub for socialization and entertainment. • The creation of an environment that won't intimidate the novice user. Kitsch will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer. • Great coffee and bakery items.

1.3 Mission

As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Kitsch provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that Kitsch provides.

1.4 Risks

The risks involved with starting Kitsch were:

• Will there be a demand for the services offered by Kitsch in Nicosia? • Will the popularity of the Internet continue to grow,...
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