Kira Plastinina Swot

Topics: Trademark, Marketing, Fashion Pages: 2 (331 words) Published: May 3, 2013
KP SWOT analysis


1. Good public image, and well-known brand name
Flexible enough to change its strategy: “handling distribution differently. Rather than opening stores, Plastinina is wholesaling Lublu” Strong capital funded by her father (a fruit and dairy tycoon) strong presence in Russia resulting in over 60 stores

-strong marketing efforts such as pink ice-cream truck driving, Dylan's lollipop and invites from free t-shirts


Employed the home replication strategy at the beginning, which was unsuccessful in the U.S. tough fashion market (done well in Russian, Ukrainian, and etc. markets, and tried to duplicate it in US market) With her high price point, Plastinina faced tough competition in the U.S. from other clothiers such as Forever 21, Rainbow and H&M, which offer similar but more fashionable items at lower prices 100 creditors, including $54.5 million corporate debt, while the company has just $9.7 million in assets “the flow of merchandise, especially new styles, was weak, making it difficult to compete with fast fashion retailers whose stores received new shipment every daily “has filed for Chapter 7 bankruptcy in in U.S. bankruptcy court in Manhattan” invested highly in real estate

no brand presence or awareness in US
shortcomings of how the chain were operated


1. Chance to expand the business worldwide
Has chosen the best location “on premier streets or in A malls” Despite the fact that Kira Plastinina’s business experience was unsuccessful in the U.S. fashion market, but her stores in Europe are still financially viable and are thus unaffected. growing teenage fashion market in the US

-Tough US economy and continuous increasing competition in the US market -“KP Fashion is also embroiled in a trademark infringement suit brought by Pacific Sunwear of California Inc.,” according to the filing, “a brand that...
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