Kinkajou MeghashyamSandeep
Name: Meghashyam Sandeep Vakacharla
Date: November 1st, 2014
Course time: 9:30AM (T, R)
Case: Kinkajou Bottle Cutter
I Meghashyam Sandeep Vakacharla did not receive any content assistance (except editing assistance). I did not collaborate or discuss content (except editing assistance) nor did I use answers developed by someone else to answer the questions in this exam.
Introduction:
Kinkajou is a revolutionary glass cutting kit which can turn glass bottles into custom tumblers, vases, candle holders etc. The unique design of this bottle cutter can be easily adjusted to fit bottles from the smallest soda or beer bottle up to 1.5 liter magnums - and when we're done, it slides closed for compact storage. Kinkajou has gained immense popularity as it’s simple to use, easy to store and aesthetically pleasing. They already have come up with good price differentiation strategies. Currently Kinkajou has three different versions of the product, namely the Kinkajou Bottle cutter, Kinkajou Bottle cutter deluxe, Kinkajou Bottle cutter premium which costs $50 (Hermes version), $65(Atlas version) and $75(Midas version) respectively. They also some complementary products like glass cut finishing kit, Glass Finishing Tool, Firefly LED Pendant Light Kit, Glass Paint - Bright White to generate the recurring revenues. These complementary product give a finer finish to the bottle that is cut using Kinkajou cutter. Hence the management has done a commendable job in the areas of price differentiation and providing complementary products to generate recurring revenues. After careful analysis of the company based on the SWOT analysis that’s been I would recommend the following to increase their ability to survive. The first recommendation is to offer quality product and support for the customers who buy Kinkajou. The second recommendation is to participate in the American reality competitions like ‘Shark Tank’ to raise further investments to increase their product
Date: November 1st, 2014
Course time: 9:30AM (T, R)
Case: Kinkajou Bottle Cutter
I Meghashyam Sandeep Vakacharla did not receive any content assistance (except editing assistance). I did not collaborate or discuss content (except editing assistance) nor did I use answers developed by someone else to answer the questions in this exam.
Introduction:
Kinkajou is a revolutionary glass cutting kit which can turn glass bottles into custom tumblers, vases, candle holders etc. The unique design of this bottle cutter can be easily adjusted to fit bottles from the smallest soda or beer bottle up to 1.5 liter magnums - and when we're done, it slides closed for compact storage. Kinkajou has gained immense popularity as it’s simple to use, easy to store and aesthetically pleasing. They already have come up with good price differentiation strategies. Currently Kinkajou has three different versions of the product, namely the Kinkajou Bottle cutter, Kinkajou Bottle cutter deluxe, Kinkajou Bottle cutter premium which costs $50 (Hermes version), $65(Atlas version) and $75(Midas version) respectively. They also some complementary products like glass cut finishing kit, Glass Finishing Tool, Firefly LED Pendant Light Kit, Glass Paint - Bright White to generate the recurring revenues. These complementary product give a finer finish to the bottle that is cut using Kinkajou cutter. Hence the management has done a commendable job in the areas of price differentiation and providing complementary products to generate recurring revenues. After careful analysis of the company based on the SWOT analysis that’s been I would recommend the following to increase their ability to survive. The first recommendation is to offer quality product and support for the customers who buy Kinkajou. The second recommendation is to participate in the American reality competitions like ‘Shark Tank’ to raise further investments to increase their product