Kinh Do

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BUSINESS STRATEGY

Transmitted to: Kinh Do Corporation
Mr. Tran Kim Thanh

Prepared for: Mr. Vincent Ng (Lecturer)

Unit 7: Business Strategy

BTEC HND in Business (Finance)

Prepared by: Nguyen Huyen My

Registration No: F02 – 214

Class: F02E

CONTENTS
1. What is Kinh Do Business?
According to King do.vn, Kinh Do Corporation has four main businesses which are including foodstuff, retail, real estate investment and financial investment. ➢ Foodstuff
Kinh Do is established in 1993 and started in Vietnam market as small private company. In 1996, Kinh Do marked the important landmark with import the Cookies line of Denmark to be worth 5 million USD. In the next few years, Kinh do continue develop with the chain of success bread, sponge cake industry, Chocolate, hard candy and soft candy. In 2000, imported Cracker Line from Europe and bringing of AFC brand to be made the famous brand for Kinh Do. From now on, Kinh Do foodstuff has achieved successful stages considered as the foundation for the general development of entire Group. At that time, this company also focus on more than 90% turnover of all group achieved from food and finance investment strategy of Group. Moreover, Kinh Do operates in confectionary brand, especially to be Kinh Do Commercial, Ki Do Company Stock and Kinh Do North specialize in confectionary business and Ki Do Company specializes about ice-cream and yoghurt... In the future, Kinh Do surely undertake to make suitable products with delicious tasty, nutritional for all customers to always keep the pioneer position on the food market. ➢ Retail

In fact, Kinh Do distribution system cover all of 64 provinces and cities of Vietnam with 600 distributors, 31 Kinh Do Bakery and 200,000 retail areas. Kinh Do Company Stock with 14 continuous years to be voted as Vietnamese high quality products consumers. Based on final report, Kinh Do will cooperate with major foreign partners to build and develop food industry system in Vietnam; this company is buying franchise brand series through professional consultant system of foreign countries to build and operate the brand for personal system of Kinh Do. In order to open system not only in Vietnam market but also abroad, Kinh Do is keeping to develop communication distribution system include over 20,000 retail areas in all country. In 2010, Kinh Do begins build fast-food system and convenient stores through buying franchise and having first outlets. In the next 10 year, Kinh Do will build supermarket and fast-food system, focus on department stores systems. Kinh Do also open franchise fast-food series and convenient stores, open supermarket system and develop strongly convenient stores series, supermarket and hypermarket. ➢ Real estate investment

In order to become Vietnam Top Interdisciplinary Corporation, Kinh Do is developed real estate industry through real estate Companies’ establishment which have professional and experiential staff in construction field and project investment. Kinh Do set up to search and develop projects which are realizable with executing work management partners, ensure to deploy performing the business plan. Kinh Do real estate will develop projects with products which are following the orientation: luxury apartment, office for rent, service apartment, commercial centre, hotel, resort and adding services; modern city… ➢ Financial investment

The financial investment activities of Kinh Do include:
• Capital investment in other food companies
• Capital investment to real estate
• Investment in strategically partners
• Financial investment to post a bill in securities market • Investment in bank field.
Through trading and merging, Kinh Do keep searching opportunities for investment to other company in food industry, have potentiality, reasonable size and expectation post a bill in securities market. The mergence NKD and KIDO into KDC is one pace to affirm to determine realistic strategy of...
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