Kinh Do
BUSINESS STRATEGY
Transmitted to: Kinh Do Corporation
Mr. Tran Kim Thanh
Prepared for: Mr. Vincent Ng (Lecturer)
Unit 7: Business Strategy
BTEC HND in Business (Finance)
Prepared by: Nguyen Huyen My
Registration No: F02 – 214
Class: F02E
CONTENTS 1. What is Kinh Do Business? According to King do.vn, Kinh Do Corporation has four main businesses which are including foodstuff, retail, real estate investment and financial investment. ➢ Foodstuff Kinh Do is established in 1993 and started in Vietnam market as small private company. In 1996, Kinh Do marked the important landmark with import the Cookies line of Denmark to be worth 5 million USD. In the next few years, Kinh do continue develop with the chain of success bread, sponge cake industry, Chocolate, hard candy and soft candy. In 2000, imported Cracker Line from Europe and bringing of AFC brand to be made the famous brand for Kinh Do. From now on, Kinh Do foodstuff has achieved successful stages considered as the foundation for the general development of entire Group. At that time, this company also focus on more than 90% turnover of all group achieved from food and finance investment strategy of Group. Moreover, Kinh Do operates in confectionary brand, especially to be Kinh Do Commercial, Ki Do Company Stock and Kinh Do North specialize in confectionary business and Ki Do Company specializes about ice-cream and yoghurt... In the future, Kinh Do surely undertake to make suitable products with delicious tasty, nutritional for all customers to always keep the pioneer position on the food market. ➢ Retail In fact, Kinh Do distribution system cover all of 64 provinces and cities of Vietnam with 600 distributors, 31 Kinh Do Bakery and 200,000 retail areas. Kinh Do Company Stock with 14 continuous years to be voted as Vietnamese high quality products consumers. Based on final report, Kinh Do will cooperate with major foreign partners to build and develop food industry
Transmitted to: Kinh Do Corporation
Mr. Tran Kim Thanh
Prepared for: Mr. Vincent Ng (Lecturer)
Unit 7: Business Strategy
BTEC HND in Business (Finance)
Prepared by: Nguyen Huyen My
Registration No: F02 – 214
Class: F02E
CONTENTS 1. What is Kinh Do Business? According to King do.vn, Kinh Do Corporation has four main businesses which are including foodstuff, retail, real estate investment and financial investment. ➢ Foodstuff Kinh Do is established in 1993 and started in Vietnam market as small private company. In 1996, Kinh Do marked the important landmark with import the Cookies line of Denmark to be worth 5 million USD. In the next few years, Kinh do continue develop with the chain of success bread, sponge cake industry, Chocolate, hard candy and soft candy. In 2000, imported Cracker Line from Europe and bringing of AFC brand to be made the famous brand for Kinh Do. From now on, Kinh Do foodstuff has achieved successful stages considered as the foundation for the general development of entire Group. At that time, this company also focus on more than 90% turnover of all group achieved from food and finance investment strategy of Group. Moreover, Kinh Do operates in confectionary brand, especially to be Kinh Do Commercial, Ki Do Company Stock and Kinh Do North specialize in confectionary business and Ki Do Company specializes about ice-cream and yoghurt... In the future, Kinh Do surely undertake to make suitable products with delicious tasty, nutritional for all customers to always keep the pioneer position on the food market. ➢ Retail In fact, Kinh Do distribution system cover all of 64 provinces and cities of Vietnam with 600 distributors, 31 Kinh Do Bakery and 200,000 retail areas. Kinh Do Company Stock with 14 continuous years to be voted as Vietnamese high quality products consumers. Based on final report, Kinh Do will cooperate with major foreign partners to build and develop food industry