Amazon has launched the Kindle electronic reader, or e-reader for short. It is a lightweight, durable, and portable electronic reading device that equipped with download times in under one minute, wireless connections using Amazon's 3G "whispernet" network, and large library space to hold 1,500 to 3,000 e-books, depending on model. The concept, according to Jeff Bezos of Amazon.com, is that “the Kindle will change how we read” (Mastovich 83). The kindle distinguishes itself from similar products by offering avid and passionate readers:
Affordability: The Kindle come in several models to meet consumers needs and the price ranges from $79 to $199
Accessibility: At any time, consumers has access to, and can shop directly from the Kindle’s e-store, which has a large selection of genres and over one million digital e-books, magazine, newspaper, and other media
Energy-Efficient: Uses a considerable amount of power, which results in usage for extended periods so that readers do not have to carry an array of batteries and chargers.
Option to Buy: Free samples of e-books or magazines can be previewed before purchasing
Price: E-books and magazine subscription are inexpensive, with a purchase price of 99 cent to $15. Some titles can be downloaded for free
Flexibility: E-books can be read on any computer
Space Saver: Consumers will have the capability to carry hundreds of books stored on one device without the need to make room or carry physical books
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