Khaddam Ahmed Khan 4075 FYP D 2
MBA FINAL YEAR RESEARCH PROJECT
INTRODUCTION & BACKGROUND
SUBMITTED TO: MA’AM DONIA WASEEM
CREATED BY: KHADDAM AHMED KHAN
D-2
Title of the Research:
Consumer Psychographic Variables Influencing Affluent Purchase
INTRODUCTION:
AFFLUENT CONSUMERS:
Affluent consumers / purchasers are highly targeted audience for marketers or companies because of their high / rich buying power and great level of disposable income. These factors can highlight the higher customer equity.
Because products have uncommon meaning to different individuals, prestige purchasing is about extraordinary or superior quality and branded products. It gives magnificent feelings to be a high class or distinguished standard. Individual with high standards are very conscious about branded products and they purchase wisely, because their standard are high they have to maintain their style. E.g. imported cars, clothing have high quality brands. The meaning ‘PRODUCT’ may depend more on the nature of the consumer rather than the nature of product. Now a day’s people are more conscious about brand due to innovative marketers, contemporary fashion indicates consumer are often distributed across a wide range of fashion consciousness and behavior that is why people purchase things after explore more and more stuff. Prestige buying is not an impulsive buying behavior all the time; however in prestige buying more interest exists due to affluent purchase.
A lot of customers inside entire globe contain cultural products. Interpret keen on promotion conditions, customers expand affluent purchase in support of product stand in front connections by group object properties “best quality”, “sensory good looks”. These relations happen on individual plus community level. Quality is one variable for a user that gives pleasure of the prestige product that they bought for a long time as compare to the non prestige brand. The choice is foundation on buying that basically focuses on quality, reputation,
INTRODUCTION & BACKGROUND
SUBMITTED TO: MA’AM DONIA WASEEM
CREATED BY: KHADDAM AHMED KHAN
D-2
Title of the Research:
Consumer Psychographic Variables Influencing Affluent Purchase
INTRODUCTION:
AFFLUENT CONSUMERS:
Affluent consumers / purchasers are highly targeted audience for marketers or companies because of their high / rich buying power and great level of disposable income. These factors can highlight the higher customer equity.
Because products have uncommon meaning to different individuals, prestige purchasing is about extraordinary or superior quality and branded products. It gives magnificent feelings to be a high class or distinguished standard. Individual with high standards are very conscious about branded products and they purchase wisely, because their standard are high they have to maintain their style. E.g. imported cars, clothing have high quality brands. The meaning ‘PRODUCT’ may depend more on the nature of the consumer rather than the nature of product. Now a day’s people are more conscious about brand due to innovative marketers, contemporary fashion indicates consumer are often distributed across a wide range of fashion consciousness and behavior that is why people purchase things after explore more and more stuff. Prestige buying is not an impulsive buying behavior all the time; however in prestige buying more interest exists due to affluent purchase.
A lot of customers inside entire globe contain cultural products. Interpret keen on promotion conditions, customers expand affluent purchase in support of product stand in front connections by group object properties “best quality”, “sensory good looks”. These relations happen on individual plus community level. Quality is one variable for a user that gives pleasure of the prestige product that they bought for a long time as compare to the non prestige brand. The choice is foundation on buying that basically focuses on quality, reputation,