Kentucky Fried Chicken and the Global Fast food Industry
Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic, political, social, ecological, technological, International Environment
Prime interest rates
Trends in the growth of the gross national product
Globalization of the economy
Present in the external environment:
Beliefs & Values
Attitudes & Opinions
Political constraints on firms:
Minimum Wage Legislation
Pollution and Pricing Policies
Technological forecasting helps protect and improve the profitability of firms in growing industries.
It alerts strategic managers to impending challenges and promising opportunities.
The key to beneficial forecasting of technological advancement lies in accurately predicting future technological capabilities and their probable impacts.
Ecology refers to the relationships among human beings and other living things and the air, soil, and water that support them.
Threats to our life-supporting ecology caused principally by human activities in an industrial society are commonly referred to as pollution
Loss of habitat and biodiversity
A firm's external environment consists of all the conditions and forces that affect its strategic options and define its competitive situation. The Strategic management model shows the external environment as three interactive segments: the remote, industry, and operating environments. Stakeholder Analysis
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