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Kfc Marketing Mix

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  • December 2011
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Marketing mix plays a key role in an organization. It is because of its underlying factors they are price, place promotion ,product. when the marketer takes more consideration of the factors the chances of the organization to prosper is very high. Price is defined as charges for the product or service, or the values that consumers exchange for the benefits of having or using the they product or services .in other words something we pay to get for another factor should be whether people can afford to buy the product if the is an inflation or at war will they still wan and be loyal to the same product ? that depend on the quality of the product . Place is known as distribution channel where product can be easily obtain . when we know that it easy there will be consumers want to buy the product it should a strategic place so that more people can come and buy the product . Where promotion attract the costumers and make it more easier to promote the product where the price of the original product is higher as they lower it down so that the costume can afford to pay for the product that will attract more people to can purchase the product In the given price and place. Promotion can also can done in various way. For instance like putting on bill boards, radio advertisement and television advertisement that make greater influence in the general public that make the consumer want to buy to product as it more easy for the promoter to sell his product so easily . Kentucky fried chicken cooperation also known as KFC it also have 36,000 outlets world wide. The marketing mix of KFC is the product of KFC is fried chicken with different flavours and verities like Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken ™and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken the The product of KFC is unique and is widely famous among the consumers for its Original Recipe® fried chicken...