Kfc Kentucky Fried Chicken

Topics: Latin America, Fast food, Culture of Uruguay Pages: 3 (932 words) Published: June 30, 2011
KFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history, going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America, which makes it a powerful marketing tool to use against competitors, but presently, is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently, KFC is under massive attacks from animal organizations, questioning the way KFC’s suppliers are threatening the chicken, before they got slaughtered. Anti-KFC campaigns are affecting KFC’s brand image in a negative way and result in direct dollar losses, as less people are consuming KFC chicken. Address the potential issues / major barriers to effective communications and negotiations between the US firm and the foreign supplier Two potential issues were identified as major barriers to effective communication and negotiations between the KFC and the foreign suppliers; Linguistic Barrier, which is different language and vocabulary a barrier in communication. Language is vague in nature and its words are symbols which hardly represent only one meaning. The meanings of these symbols or words are understood by the sender and receiver in their own way which can result in misinterpretation. If communicator uses difficult or inappropriate words or if message is not explained in proper manner then it can result in misinterpretation. It is the language only that plays vital role in every field so it should be kept in mind that proper language and words are used. In today’s world if you send your message to another person in his language then it will be more effective and in this way the communication can be made effectively. Cultural Barrier, there are diverse culture barrier to effective communication in this world. This communication barrier arise when two people of any organization belongs to different culture, place or religion....
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