• You know when you are working in business environment there are number of competitors who are challenging you by devising new projects, imposing costs, providing extra services, attracting customers by different means and developing new brands. These factors can be competitive advantage as well. These are your traditional competitors who already exist with you in the business and compete with you
KFC is one of the famous fast foods that has been developing since 1952 and had been first introduced by Colonel Harland Sanders. In Malaysia, the first KFC restaurant was opened in 1973 at Jalan Tunku Abdul Rahman. And in this essay, the KFC restaurants that I want to focus is only the restaurants in Malaysia.
From the Porter’s Competitive Model, we can see that:
1) The threat of new competitors
The first KFC restaurant was opened in 1973 at Jalan Tunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. Mc Donald’s can be considered as a new threat for KFC. Since the first Mc Donald’s restaurant has been opened in 1982 at Jalan Bukit Bintang, Kuala Lumpur, Mc Donald’s has been one of the biggest KFC’s rival in Malaysia. Mc Donald’s does not only sell burgers but Mc Donald’s also has been developing “Ayam Goreng McD “ to compete with KFC’s fried chicken. In fact these days, Mc Donald's has far more developed than KFC. We can see that through the products that Mc Donald's has produced compared to KFC. Recently Mc Donald's has created more products. Creatively, they do create new ones and in the mean times they maintain and improve their current products. And Mc Donald's use the current popular movies and give free toys based on the characters of the movie and people can get that when they buy the "Happy Meal". KFC too, do gives toys. But somehow they don't connect the toys with the most current popular movie on the cinema. And they updated the new toys less frequently compared to Mc Donald's. This sum up that Mc...
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