PRESENTATION ON THE CASE STUDY OF KFC IN INDIA
Rosa Okode Ratemo Oira
Kiiru Maina ,
BACKGROUND OF KENTUCKY FRIED CHICKEN KFC
KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN . KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. Yum! Brands is run by David Novak,Chairman & CEO . KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. 109 countries and territories around the world. Every day, more than 12 million customers are served at KFC restaurants. KFC Division is run by Cheryl Bachelder, President and Chief Concept Officer KFC’s Entry in INDIA KFC was the first fast food multinational to enter INDIA , after the economic liberalization policy of the Indian Govt. in early 1990s. KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population. Ethical Issues in Business organizations
Ethics are “the code of moral values and principles that rule the behavior of a person or group with respect to what is right or wrong (McGraw-Hill, 1)”. Because business practices reflect the values, attitudes, and behavior patterns of an organizations culture, ethics are as much an organizational issue as a personal one. Ethical issues and standards relate to performance or behavior that is not covered by law, and the rule of law and it covers behaviors that may not necessarily be covered by moral or ethical standards. It is common in business environment to come across unethical behaviour or...