Kfc Franchiese in Viet Nam

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CONTENTS
I. INTRODUCTION............................................................................................ 2

I.1. FRANCHISE .............................................................................................. 2

I.2. KFC............................................................................................................. 2

II. MAIN CONTENT........................................................................................... 3

II.1. SHOPS....................................................................................................... 3

II.2. EMPLOYEES ........................................................................................... 3

II.3. PRODUCTS .............................................................................................. 3

II.4. SERVICES OF KFC IN VIET NAM....................................................... 4

III. CONCLUSION.............................................................................................. 5

Page 1

I. INTRODUCTION
I.1. FRANCHISE
A franchise is a form of business organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisor’s trade name and usually with the franchisor’s guidance, in exchange for a fee. There are many different types of franchises. In fact, there are over 120 different types of franchises businesses available today, however, many people associate only fast food business with franchising .Some of the most popular franchises are McDonald’s, Subway, Pizza Hut…

I.2. KFC
KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An "American icon", it is the world's largest chicken restaurant chain and the second largest restaurant chain overall as measured by sales after McDonald's, with over 17,000 outlets in 115 countries and territories. KFC restaurants offer consistent branding and similar menus worldwide. Most outlets are operated on a franchise basis, with a minority operated directly by the company itself. Franchisees purchase certain items from the parent company, pay a royalty as a percentage of earnings, and contribute towards local advertising costs. KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. The franchise popularized chicken in the fast food industry, thereby diversifying the market and challenging the dominance of the hamburger. Marketing himself as "Colonel Sanders", he became a legendary figure of American cultural history, and his image is still prominently used in KFC branding. KFC was one of the first fast food chains to go international, opening outlets in England, Mexico and Puerto Rico by the mid-1960s.

Page 2

II. MAIN CONTENT
II.1. SHOPS
KFC is a shop system serves chicken fried the most with over 10.000 shops in 92 nations. KFC serves over 4.5 billion pieces of chicken fried every year and about 7 million guests at a meal a day in the world. Appearing in Vietnam in 1997, KFC had 82 shops: 48 shops in Ho Chi Minh City, 17 shops in Hanoi and 17 shops in different provinces. Shop is decorated very beautifully and eye-catching with logo of KFC.

II.2. EMPLOYEES
KFC is franchise system makes job for over 200.000 persons in the world. Employees of KFC must wear uniform of KFC, it include trousers, T-shirt, hat, shoes and apron with logo of KFC. Employees of KFC work with informal language “Work hard, play hard”. Salary of KFC pays for employees isn’t high but they are worked in a comfortable environment. At KFC, everyone always care about the others, helps the others to how to communicate, behave and learn many things. KFC has many parts. There are Cashier, Supply, Cook and Lobby. A part has a own duty. Cashier...
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