I. INTRODUCTION............................................................................................ 2
I.1. FRANCHISE .............................................................................................. 2
I.2. KFC............................................................................................................. 2
II. MAIN CONTENT........................................................................................... 3
II.1. SHOPS....................................................................................................... 3
II.2. EMPLOYEES ........................................................................................... 3
II.3. PRODUCTS .............................................................................................. 3
II.4. SERVICES OF KFC IN VIET NAM....................................................... 4
III. CONCLUSION.............................................................................................. 5
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I. INTRODUCTION
I.1. FRANCHISE
A franchise is a form of business organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisor’s trade name and usually with the franchisor’s guidance, in exchange for a fee. There are many different types of franchises. In fact, there are over 120 different types of franchises businesses available today, however, many people associate only fast food business with franchising .Some of the most popular franchises are McDonald’s, Subway, Pizza Hut…
I.2. KFC
KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An "American icon", it is the world's largest chicken restaurant chain and the second largest restaurant chain overall as measured by sales after McDonald's,