Kfc Case Study

Topics: Fast food, KFC, Fast food restaurant Pages: 7 (1655 words) Published: January 18, 2011
Case Details: |Price: | |
|Case Code |: |BECG044 |For delivery in electronic format: Rs. 500 ; | | | | |For delivery through courier (within India): Rs. 500 + Rs. 25 | | | | |for Shipping & Handling Charges | | | | |Themes | | | | |Business Ethics | |Case Length |: |17 Pages | | |Period |: |1995-2004 | | |Pub. Date |: |2004 | | |Teaching Note |: |Available | | |Organization |: |KFC | | |Industry |: |Fast Foods | | |Countries |: |India | |

Abstract:
The case highlights the ethical issues involved in Kentucky Fried Chicken's (KFC) business operations in India. KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC's chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Chickens contained nearly three times more monosodium glutamate (popularly known as MSG, a flavor enhancing ingredient) as allowed by the Act. Since the late 1990s, KFC faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization. PETA accused KFC of cruelty towards chickens and released a video tape showing the ill-treatment of birds in KFC's poultry farms. However, undeterred by the protests by PETA and other animal rights organizations, KFC planned a massive expansion program in India.

Issues:

» Understand the significance of cultural, economic, regulatory and ecological issues while establishing business in a foreign country

» Appreciate the need for protecting animal rights in developed and developing countries like India

» Understand the importance of ethics in doing business

» Examine the reasons for protests of PETA

» Identify solutions for KFC's problems in India

Contents:

|  |Page No. | |Protest Against KFC |1 | |Background Note |2 | |KFC's Entry in India |3 | |Problems for KFC |4 | |The Aftermath |8 | |Exhibits |10 |

Keywords:

KFC, Business Ethics, International Business, People for Ethical Treatment of Animals (PETA), Food Adulteration, Selling Junk Food, Cruelty against Animals, Animal Welfare...
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