Kfc Busienss Practices

Topics: KFC, Fast food restaurant, Fast food Pages: 18 (3932 words) Published: May 31, 2013
American International University – Bangladesh

Report on:

‘A study on the Marketing Mix practices of KFC in Bangladesh.’

Submitted to:
Ruhul Azad Amin
Course Instructor

Course: Business Communication
Section: F2

Submitted by:
Sabbir Imtiaz Khan (13-96431-1)
Khan Md. Rahat (08-10995-2
Hasnat Md. Abul (13-96553-1)
Chowdhury Saimun Sanjid (13-96551-1)
Saha Sourav Kumar (13-96556-1)

Date of Submission: 22 Apr, 2013

Report on

‘A study on the Marketing Mix practices of KFC in Bangladesh.’


Letter of transmittal

Apr 22, 2013
Azad Ruhul Amin
Course Instructor
Business Communication
American International University –Bangladesh.

Subject: Submission of the Report.

Dear Sir
With due respect and honor we are submitting our report on the topic ‘A study on the Marketing Mix practices of KFC Corporation in Bangladesh.’ as a requirement for the course Business Communication, section: F2. We have tried to implement the relevant theories that we learn from your course during the semester. We really have learned a lot & have gained valuable experience while collecting material to prepare this report. We tried our best to prepare this Marketing Research Report up to the required standard. Moreover, we tried our best to gather relevant information for preparing a complete paper on this subject. We will very grateful if you accept this initiative of ours. We are available to answer any question for clarification. Thank you for your sincere support.

Sincerely yours,

Sabbir Imtiaz khan (13-96431-1)
Khan, Md. Rahat (08-10995-2)
Hasnat Md. Abul (13-96553-1)

Business Communication
Sec: F2

Apr 22, 2013
Azad Ruhul Amin
Course Instructor
Business Communication
American International University –Bangladesh.

Dear Sir,
Your students have visited my company and factory. I have provided as much information as possible. I also have gained much knowledge from him. I am glad to help then in their project work. But for company restrictions, I have not given them permission to visit the whole area. But they have visited some place of the work area.

In future, I will be happy to help them again.

Sincerely yours,

Md. Zahidul Alam
Unit Manager
Transcom Foods Limited
Bulu Ocean Tower, 40 Kemal Ataturk Avenue, Banani, Dhaka-1213 Contact # 01819508938, 01924594720


The success of this report depends on the contribution of number of people specially who have shared their thoughtful guidance and suggestions to complete this report.

First, I express my sincere gratitude to my honorable course teacher Azad Ruhul Amin for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the semester and the report writing time. Without his help this report might not have been a comprehensive one.

I would like to give special thanks to Md. Zahidul Alam, unit manager for giving us the time from his very busy work schedule to discuss several things & for guiding us by giving useful suggestions and providing us the data and relevant information for completing this report.

We would also like to thank all the employee of KFC for giving us some important information about the official procedure and inspiration techniques of KFC to complete this report. They shared their practical experiences and talked about their loyalty and commitment towards the organization.

Executive summary

Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world. Approximately 50% of KFC’s worldwide restaurant businesses are owned & operated by independent businessmen & women, KFC franchisees. KFC’s outstanding brand recognition,...
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