Kfc Background and Swot

Only available on StudyMode
  • Topic: KFC, Fast food, Fried chicken
  • Pages : 8 (2305 words )
  • Download(s) : 540
  • Published : October 31, 2010
Open Document
Text Preview
History and Background

KFC also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. KFC is currently one of the largest businesses of the global food service industry. KFC is founded by Colonel Harland Sanders. Sanders passed through several professions in his lifetime. In early 1930s, he already opened his own restaurant and his restaurant was increasingly expanded, and then in 1940 Sanders devised what came to be known as his Original Recipe. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia. KFC in Malaysia is in-charge by KFC Holdings (Malaysia) Berhad. (KFCH). KFCH was incorporated in Malaysia under the Companies Act, 1965 on 22 December 1980 as a private limited company under the name of Poon Guan Holdings Sdn Bhd.The Company adopted its present name on 11 July 1986 and was converted to a public company on 13 March 1987. The Company was listed on the Main Board of the KLSE on 11 November 1988. KFC Holdings (Malaysia) (KFCH) is an investment holding company and part of QSR Brands. The company, through its subsidiaries, operates 523 KFC chains of restaurants in Malaysia, Singapore and Brunei and 37 Rasamas chain of restaurants and convenience stores. It also involves in poultry production and processing, property holding, vegetable farming, baking and sauce production. The company operates in Malaysia, Singapore and Brunei. It is headquartered in Kuala Lumpur, Malaysia and employs around 26,000 people. In year 1973, the first restaurant was opened in Jalan Tunku Abdul Rahman. KFCH has increase the KFC restaurant in all over Malaysia, making KFC the top ranking among fast food outlet in Malaysia. KFC in Malaysia are managed and run by Malaysians. Besides, Malaysian has created some food that can be sold internationally. For example, Kentucky Nugget was created in Malaysia and this Kentucky Nugget is also available in over sea. That means KFC Malaysia has contributed to the addition menu of KFC. KFCH have a mission statement to maximise profitability, improve shareholder value and deliver sustainable growth year after year. Vision statement for KFCH is to be the leading integrated food services group in the ASEAN region delivering consistent quality products and excellent customer-focused service.

KFC HOLDINGS ORGANIZATIONAL CHART
Board of Directors|
Jamaludin Bin Md Ali
Chief Executive Officer
Malaysia
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Supervisor
Manager
Manager
Manager
Manager
Manager
Manager
Manager
Manager
General Manager of Integrated Poultry & Food Management Rafiq Moosa
Deputy General Manager
RasaMas & Kedai Ayamas
Azami Bin Mustapha
Senior General Manager
Ayamas Food Corporation Sdn Bhd
P.P. Foo
Managing Director
KFC Marketing Sdn Bhd
Rosniza Bt Baharum
General Manager
Corporate Communications
Edmund Loong
General Manager
Internal Audit
Mohammad Bin Alwi
Director
Finance & Human Resource
T.H. Lim
Vice President
KFC Peninsular Malaysia
Azizah Bt Abdul Rahman
Director
Integrated Poultry & Food Management
K.H. Mak
Vice President
Property & Technical
Dr. E.T. Kooi
Deputy President
Integrated Poultry & Food Management
Alan Au
Senior Vice President
Finance, MIS & Corporate Planning
S.K. Wong
President
KFC & Pizza Hut Malaysia
Nelky Goh
Managing Director
KFC Brunei
Michael Gian
Chief Executive Officer
KFC & Pizza Hut Singapore

Supervisor
Supervisor
Supervisor

M.J. Ling...
tracking img