Kentucky Fried Chicken - Management Mission and Values of the Cupola Group

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Table of Contents {text:toc-mark-end}
Acknowledgement…………………………………………………………..3 {text:bookmark} {text:toc-mark-start} Executive Summary…………......……….....……………………….….3 {text:toc-mark-end} Mission Statement {text:toc-mark-end} ………………………………………………...……..6 Vision…………………………………………………………………….……6 {text:bookmark} {text:toc-mark-start} Company Overview {text:toc-mark-end} ……………………………………………….………6 {text:bookmark} {text:toc-mark-start} KFC In Pakistan {text:toc-mark-end} ……………………………………………………………8 {text:bookmark} {text:toc-mark-start} Cupola Pakistan {text:toc-mark-end} …………………….…………………………………….8 {text:bookmark} {text:toc-mark-start} KFC Facts {text:toc-mark-end} ……………………………………………………………………8 {text:bookmark} {text:toc-mark-start} Performance Overview {text:toc-mark-end} …………………………………………………9 {text:bookmark} {text:toc-mark-start} Organization {text:toc-mark-end} Structure………………………………………….……11 {text:bookmark} {text:toc-mark-start} Advertisement…………………………………………….……….……..11 Organizational Culture……………………………………………….12 Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: _ KFC has more than 11,000 restaurants in more than 80 countries and territories around the World__. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant_ _ {draw:frame} _

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Mission statement:
KFC is an internationally renowned fast food industry in the world. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Basically they want to provide their products to anyone that is why they expending their branches in all over the world.

They want to increase their profit through giving maximum satisfaction VISION
“Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company”. still used today.

“We Do Chicken Right”
Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way, with over 10,000 outlets in the world; KFC has maintained its title, for the last 60 years, of being “The Chicken Experts”. Kentucky Fried Chicken has become KFC. Does anybody know why? We thought the real reason was because of the "FRIED" food issue. It's not. The reason why they call it KFC is because they can not use the word chicken anymore. Why? KFC does not use real chickens. They actually use genetically manipulated organisms. These so called "chickens" are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. _ Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet._ KFC In Pakistan

Presently KFC is branched out in nine major cities of Pakistan (Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot, Hyderabad, and Islamabad) with 45 outlets nation-wide. Opening the first KFC outlet in Gulshan-e-Iqbal, Karachi in 1997, and KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s...
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