Kellogs Case

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Maria Venus G. GarifeJuly 19, 2012

BA201NCase Analysis

Kellogg’s: Building a better workplace through motivation

1. Using two motivation theories of your choice, explain a) the similarities and the b) differences between the two theories.

Among the various motivation theories, I chose Herzberg’s theory of motivation and Maslow’s hierarchy of needs.

a) Similarities

Herzberg is the person responsible for the birth of the two-dimensional paradigm of factors affecting people’s attitudes about work. This is sometimes called the two-factor theory. The factors involved are: hygiene factors and motivators. The presence of hygiene factors or dissatisfiers relate to the situation in which the person does what he or she does while motivators or the satisfiers relates to what a person does.

Maslow introduced his hierarchy of needs which is about how people satisfy various personal needs in the context of their work. He also theorized that a person could not recognize or pursue the next higher need in the hierarchy until his or her currently recognized need was substantially or completely satisfied.

The two aforementioned theories are similar in the context of recognizing that there are several factors/needs that affect a person’s attitude towards work. Particularly in Herzberg’s theory, factors may satisfy or dissatisfy a workers performance in the company; it can make them or break them. While Maslow’s hierarchy of needs stated that there are needs which one by one should be satisfied, so as to improve his capabilities as a person or as a worker in a company. These stages should be slowly and completely satisfied before going up on the pyramid of needs. So in conclusion, these two theories common denominator is the satisfaction of one’s needs for them to function more positively. In addition to their similarities, Herzberg’s hygiene factors and motivators are the same as the physiological needs in Maslow’s hierarchy of needs.

b) Differences

Herzberg’s theory of motivation involves the hygiene factors and motivators. These factors are different in a way that hygiene factors are called dissatisfiers while motivators are the satisfiers. Such factors like the company policy, interpersonal relations, supervision, working conditions and salary are hygiene factors. The absence of hygiene factors can create job dissatisfaction, but their presence does not motivate or create satisfaction. Motivators on the other hand, are the factors that enriched a person’s job. There are five determinants of motivators; achievement, recognition, works itself, responsibility and advancement. Maslow’s hierarchy of needs is named as follows, beginning from the bottom on the pyramid to the top; physiological needs, safety needs, social needs, esteem needs and self-actualization. As individuals satisfy one level of need, their motivation change as they aspire to reach the higher order needs. Physiological needs are thirst, hunger and sex. Safety needs are security, stability and protection. Social needs are the escape to loneliness, love and belongingness, to love and be loved. Esteem needs are self-respect, the respect to others. Self-actualization is to fulfill one’s potentialities. Basically, the two theories differ in the aspect of the recognition of the different factors or needs that a person/leader must take into consideration. Another thing is Herzberg’s theory is all about the factors which affect a person’s attitude about work while Maslow’s hierarchy of needs is all about the various personal needs in the context of their work. 2. Describe the benefits to an organization of having a motivated workforce. When an organization has a motivated workforce, the benefits are mutually gained. It’s like hitting two birds with one stone, it may sound redundant but yes, it’s true. You...
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