Kellogg the World's Leading Cereal Giant

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Submitted to: Graham Cooper From: Hassan Shafqat (S10524689) Birmingham City University
10/6/2010

Submitted to: Graham Cooper From: Hassan Shafqat (S10524689) Birmingham City University
10/6/2010
1st Case Study
1st Case Study

Kellogg is the world’s leading cereal producer and out of the total value £1.1 billion per year of the UK cereals market Kellogg has a market share of 42%. This is 21st century and being very fast people want such a lifestyle in which the food they eat can equally contributes to their health. Kellogg’s aim is exactly the same and they want their customers to know how to get the balance right. To achieve their aim Kellogg set different objectives. Kellogg wants to attach its brand with physical activities so Kellogg worked with Amateur Swimming Association and other bodies as swimming, walking and other physical activities are really good for the health. Kellogg sponsors many swimming and physical activity programs and communities to achieve their aim of general awareness about the healthier life style among people. They introduce GDAs (Guideline Daily Amounts) on the packing so that customers can understand about the quality of food. Kellogg made a health section on their website to provide different facilities to their customers. They provide a BMI calculator and different food lists for different age of people. Kellogg does not communicate these things only externally but they also communicate it internally for its employees. To sum up the pre-going discussion it can safely be said that Kellogg not only provides information about healthy life style but they are also providing their customers with the physical activities and food. They simply love their customers and doing every possible thing for their customers.
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