Keeping Google Googley

Only available on StudyMode
  • Topic: Google, Picasa, AdSense
  • Pages : 15 (528 words )
  • Download(s) : 779
  • Published : January 8, 2012
Open Document
Text Preview
Key
 factors
 that
 were
 crucial
 to
 Google’s
 early
 success
 can
 be
 attributed
 to
 the
 following:
  1. Partnered
 with
 right
 companies
 such
 as
 AOL
 &
 Yahoo
 spring
 boarded
 the
 company
 in
 success
  with
 more
 than
 100m
 search
 enquiries
 per
 day
 paving
 the
 way
 for
 subsequent
 successes.
  2. Had
  the
  right
  products
  such
  as
  Adwords,
  which
  had
  4x
  more
  click-­‐through
  rates
  than
  competing
 products.
 The
 company
 followed
 up
 with
 Google
 toolbar
 that
 further
 penetrated
 the
  market
 and
 expanded
 into
 the
 right
 area
 of
 search
 for
 mobile
 devices.
  3. Quickly
  expanded
  relevant
  services
  such
  as
  Google
  news,
  finance,
  book
  search,
  gmail,
  calendar
  documents
  etc.
  It
  also
  includes
  strategic
  acquisition
  of
  YouTube
  &
  Picasa
  that
  provided
 users
 with
 majority
 of
 Internet
 services
 and
 it
 increased
 stickiness
 to
 users
 achieving
  the
 results
 of
 62.4%
 for
 searches
 by
 December
 2007.
  4. Mesh
 organizational
 structure
 ensured
 shares
 responsibility
 and
 teamwork
 by
 enabling
 all
  parties
  involved
  to
  work
  together
  in
  the
  case
  of
  AdSense.
  The
  non-­‐departmental
  segregation
  increased
 teamwork
 and
 primed
 the
 organization
 for
 success.
  5. Fast
 expansion
 outside
 of
 US
 enabled
 the
 company
 to
 operate
 in
 a
 global
 scale
 that
 in
 turn
  boosted
 its
 revenue
 with
 more
 than
 half
 generated
 outside
 US.
 About
 40%
 of
 total
 headcount
  was
 outside
 US
 indicating
 aggressive
 expansion
 plans.
 
  6. Googleplex
  promoted
  community
  building
  and
  was
  a
  platform
  for
  people
  from
  various
  business
  units
  to
  meet
  and
  mingle.
  This
  encouraged
  cross-­‐pollination
  of
  ideas
  and
  more
  importantly
  fulfilled
  the
  purpose
  of
  providing
  social
  interaction
  and
  intimacy
  that
  would
  make
  working
 with
 someone
 you
 already
 knew
 easier.
  7. Operate
  as
  market-­‐based
  company
  that
  listened
  to
  the
  needs
  of
  users.
  This
  is
  manifested
  in
  the
  number
  1
  of
  Google’s
  ‘Ten
  things’-­‐
  ‘Focus
  on
  users
  and
  all
  else
  will
  follow’.
  Beta
  test
  versions
 allowed
 feedback
 from
 public
 that
 enhanced
 features
 before
 general
 release.
 
  8. Decision
 based
 on
 consensus
 ensured
 that
 all
 opinions
 are
 equally
 respected
 and
 taken
 into
  consideration
 before
 a
 decision
 is
 made.
 A
 consensus
 meant
 everyone
 understood
 and
 agreed
  with
 the
 best
 decision,
 which
 reduces
 resistance
 later
 in
 the
 project.
 
  9. New
  hires
  provided
  with
  training
  and
  induction
  into
  the
  company
  that
  bolstered
  their
  capabilities
 and
 reduced
 their
 learning
 curves,
tracking img