Walgreens is a brick and mortar store and is know in the United States as being the pharmacy on every corner. Where we would like to establish a large presence in Kava, we will start with one store. This store needs to be at a centralized location that is most accessible and convenient for the people. The geographic location is extremely crucial to the people of Kava because transportation is not as easy to come by as it is here in the United States. Many people are forced to walk or use animal transport to get around, therefore providing a centralized location that will be convenient for the majority of people is very important.
Just building a store and expecting people to show us is a bit overzealous. Knowledge is power, and we must educate the people of the reasons why we are here and what we can do for them. Getting our message out to the people is vital to our company’s operation. Many people, even in our own country, are unaware of the dangers that viruses and diseases contain. By educating people about these viruses and the benefits that immunization and medical treatment can provide, we will increase the number of people that will find their ways to our store. Once the people have come to the store, we must accommodate them as much as possible, because after all we are in their country and essentially guests here. Staffing the store is an important process because we need a knowledgeable staff that will run the business smoothly but we would also like a local touch to help create a bond... [continues]
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