Introduction & Industry Analysis
All security software is not created equal. Like all consumer products, antivirus software has the good, the bad, and the mediocre. The choices for antivirus protection are many and varied. Purchasing antivirus software can be an especially daunting task, especially for anyone who isn't specifically tech-savvy. Most consumers want to get the best possible protection, but they also want to make sure that they are getting the best bang for their buck (ConsumerRankings.com). When it really comes down to it, effectiveness and usability can either make or break the success antivirus software. In addition, anti-virus software is an inexpensive solution to protect your computer from potential online risks. It is easy to install and can usually be purchased at a retail store or online from a name brand company for under $50. The leading suppliers of security software by revenue as of 2011 are Symantec, Trend Micro, McAfee, and Kaspersky (Kooten, 2011). Furthermore, according to PC Magazine, April 2012, the following were listed as the best security software for 2012: Webroot Secure Anywhere Antivirus, Norton Antivirus 2012, Bitdefender Antivirus Plus 2012, and Kaspersky Anti-Virus 2012. However, it is important to note that various sites and websites ranked the software differently. Kaspersky, more so than its competition, was consistently in the top 3 amongst the various review sites PC World, devduff.com, and pcantivirusreviews.com. The future of Antivirus software sales is expected to continue to be strong especially when you consider emerging markets like China and India. The prevalence with which hackers are dishing out obstacles to IT security pros will mean a big positive for vendors in 2012 (Kirk, 2011). Today, an unprotected computer isn’t just vulnerable, it’s probably already infected. New viruses, spyware, trojans, worms and other malware debut every day. New threats are disguised to bypass other security measures and specifically designed to catch your PC off guard. The virus landscape has also changed. Viruses that used to be more like annoying pranks have evolved into pernicious threats capable of destroying your computer and stealing your identity. The benefits of installing a basic security solution on your PC are obvious, but the cost in computer system slowdown used to make it tough to bear security software. Luckily, modern antivirus software hasn’t just improved its level of protection, but they’ve significantly improved resource efficiency and overall speed. With that said, there are still complaints that antivirus software continues to be being charged for not keeping up with emerging threats (Kirk, 2011). However, this will continue to be a source of growth because anti-virus software is still considered a required base level of security for any computer user. In addition, analysts expect that the security software segment will grow 6.8 percent year-on-year (Kirk, 2011). Some sources say that today, cybercrime costs society more than $1.0 trillion per year, and as a result, Global Industry Analysts, Inc. forecasted the world cyber security market to reach $80 billion by 2017 (King, 2012).
Kaspersky Lab Analysis
Kaspersky Lab is an international group that employs over 2,000 highly qualified specialists. They have central offices in Moscow in addition to regional headquarters overseeing the activities of local representatives and partners in five global regions, Western Europe, Eastern Europe, the Middle East and Africa, North and South America, the Asia-Pacific region, and Japan. Kaspersky Lab currently works in more than 100 countries across the globe and has its own territory offices in 29 countries. The company’s products and technologies provide protection for over 300 million users worldwide (partnerpedia.com). Technology, specifically WEB 2.0 has allowed Kaspersky the opportunity to form in Russia and compete with other established firms...
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