Karate Kid High Concept Presetation

Topics: The Karate Kid, Film, Martial arts Pages: 4 (1348 words) Published: February 25, 2012
Karate Kid presentation
The construction of the “New” Hollywood as a distinct period in American cinema history. The features said to have distinguished the New Hollywood as a symptom of a “Blockbuster mentality”. High concept as a series of economic/aesthetic strategies said to have characterized the New Hollywood blockbuster era, to the extent to which High Concept and Blockbuster filmmaking reflects the late 1970s and 1980s The years of 1983 to 1986 were the years that represent the mature period of high concept. Major studios had adapted their production schedule towards this form of production. Karate kid, having been made in 1984, is part of the new Hollywood along with films such as Jaws, Star Wars, Dirty dancing, Footloose and so on. Blockbusters aimed at bringing in a lot money and although its aims is usually to be over 100 million dollars the karate Kid did start off with a budget of 8,000,000 dollars and made $90,815,558. The era of High Concept

A multi-faceted convergence of economics and aesthetics designed reduce financial risk and maximize profit. An approach to film production, promotion, distribution, and delivery which gained momentum across the 1970s and 1980s The Look: Film aesthetics/style

Slick, striking, visuals
Up-tempo Music-driven montages :
The 1984 film exploits similar training montages which emphasize the acquisition of martial arts skills. These include the now iconic scene on the beach where Daniel practices crane stance on a wooden post. Or even the Halloween fight scene where they are running and fighting against the soundtrack by Broken Edge called No shelter.

Translate well to audio-visual marketing especially music videos: As seen in the last fighting scene the song you’re the best by Jason Esposito used the karate kid in part of their music video. http://www.youtube.com/watch?v=9fWvub_WBho

Fetish consumer goods and body
Exaggerate facial/bodily movements

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