Junk food ads to be banned from kids' TV
Tv watchdogs aim to ban junk food adverts during children's programmes. Ofcom will outline plans tomorrow to stop unhealthy foods being advertised on children's television. This will prevent firms from targeting children by using cartoon characters and celebrities such as Gary Lineker, David Beckham and Britney Spears. Health and consumer groups criticised the proposals, insisting they do not go far enough. It is expected Ofcom will ban advertising foods high in fat, salt and sugar from early morning - before children go to school - through until 6pm, and possibly 7.30pm. Banned products would include takeaway burgers, chicken nuggets, fries, sugarcoated puffed oats, such as Sugar Puffs, Corn Flakes, which are relatively high in salt, crisps, cola and other sugary drinks. Health campaigners want ads for all foods that are high in fat, salt and sugar banned until after the 9pm watershed. This could outlaw Cadbury's from continuing its sponsorship of Coronation Street. The ban would also affect McDonalds, Kellogg's, Walker's crisps, Pepsi and Coca-Cola. Cartoon characters, pop music and images of youngsters tucking into the snacks are all used in adverts. Promotions or competitions involving computers games, pop music, theme parks and films are also used. Brands such as Kelloggs' Coco Pops have been successful pitching their adverts at children. Coco Pops are fronted by the cartoon character Coco the monkey, who sings the advertising jingle and leads children through games on the cereal's website. Ofcom has been told by the Government to draw up a regime that will control the advertising of unhealthy food. But the watchdog has previously indicated it believes there is little value in controls and supports minimum regulation. The proposals would be based on voluntary regulation with the industry. Government ministers have threatened to force a crackdown with a change in the law if changes are not implemented. Groups such as...
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