Julie's Biscuit Background

Topics: Social responsibility, Love letter, Biscuit Pages: 4 (1233 words) Published: April 27, 2013
Background Company
Perfect Food Manufacturing (M) Sdn. Bhd. (PFM) is principally engaged in the manufacturing of a wide range of premium biscuits, all of which are marketed under the established brand name ‘Julies’. Julie's biscuits are broadly grouped into 5 categories and packed in a variety of packaging, such as Assorted Biscuit, Love Letters, Crackers, Sandwich, Waffles and others. The company constructed its factory in Alor Gajah Industrial Estate, Malacca in 1980 and commenced commercial production in February 1981. From modest beginnings, Perfect Food Manufacturing Sdn Bhd has grown exponentially in its 28-years of operation. Throughout the years, the company has also received numerous certifications such as the ISO 1901:2000 (design, modelling, manufacture and delivery of products & services), HACCP (Hazard Analysis & Critical Control Points), HACCP (Ministry of Health), OHSAS 18001 (British Standard for Occupational Hazard & Safety Management Systems), GMP (Good Manufacturing Practices), ISO 22000 (interactive communication, system management, prerequisite programs & HACCP principles) and the latest being the HALAL (permissible food based on Islamic law) certification. The success of company is penetrating the exclusive biscuit sector is attributable to its substantial investment in modern production technology, which maintains a high standard of product quality and continuing product development. Perfect food biscuits are “baked with love”, a motto we are very proud of. Having attained a notch better than our competitors’, Julie’s biscuits are placed in the exclusive premium biscuits sector. This is due to our persistence to achieve better quality, aggressive marketing activities, attractive packaging designs and our investment in modern production technology. The Company started to produce high quality and delicious biscuits as mission. Always upholding the business philosophy of "integrity, accountability, passion and infusing love...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Julie's Biscuit Essay
  • Essay on Background
  • Essay about Questionnaire For Biscuits
  • background Essay
  • Essay on Goldy Biscuit
  • Background Essay
  • Background Essay

Become a StudyMode Member

Sign Up - It's Free