Juice Marketing

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2010
Horlborn Consumers Ltd
6/14/2010

MARKETING PLAN
OF
V6 VEGETABLE JUICE
Champion like a thrive

Prepared for,
Mr. Sajeeb Saha
Course instructor
Department of Agribusiness and Marketing
Sher-e-Bangla Agricultural University
Sher-e-Bangla Nagor, Dhaka-1207

Prepared BY,
1. Md. Rashedul Haque07-2398
2. Md. Sharifur Rahman07-2326
3. Md. Wahidul Islam08-2776
4. Sayeda Razia Islam Nabila07-2470
5. Mahbubur Rahman08-3077
6. Md. Shahidul Islam08-2766
7. Md. Faisal Kabir Khan08-2778
8. Habiba Begum08-2684

LETTER OF TRANSMITTAL
To
Mr. Sajeeb Saha
Lecturer
Department of Agribusiness and marketing

Subject: Submission of marketing plan

Dear Sir

This is our marketing plan of “V6 vegetable juice” which is launched by Horlborn Consumers Ltd.

In the time of preparing this plan we had to face some problem about marketing and sales. But we try to apply our marketing knowledge as much as we learn.

We prepare this marketing plan on the basis of our own knowledge and also on the collected information from different sources. If any type of mistake you notify please suggest us.

Sincerely yours,

Md. Rashedul Haque07-2398
Md. Sharifur Rahman07-2326
Md. Wahidul Islam08-2776
Sayeda Razia Islam Nabila07-2470
Mahbubur Rahman08-3077
Md. Shahidul Islam08-2766
Md. Faisal Kabir Khan08-2778
Habiba Begum08-2684

Table of Content:
SerialNo.| Description| Page number|
01| Executive Summary| 7|
02| Company Summary| 8|
| 2.1| Location | 8|
| 2.2| Size and capacity| 9|
03| Product and Service overview | 9|
| 3.1| Categories of product| 10|
| 3.2| Raw-materials of product| 11-12|
| 3.5| Nutrition | 13|
04| Strategic plan | 13|
| 4.1| Vision | 13|
| 4.2| Mission| 14|
| 4.3| Goals| 14|
| 4.3.1| Financial Goals| 14|
| 4.3.2| Non-financial Goals| 14|
05| Situation Analysis| 15|
| 5.1 | Marketing Summary | 15|
| | 5.1.1| Market Demographics| 15|
| | 5.1.2| Psychographics| 16|
| | 5.1.3| Market Needs| 16|
| | 5.1.4| Consumer Insight| 16|
| | 5.1.5| Market Trends| 17-18|
| | 5.1.6| Market Growth| 18|
| 5.2| STP Analysis| 18|
| | 5.2.1| Market Segmentation| 18|
| | 5.2.2| Target Market| 18|
| | 5.2.3| Positioning | 19|
| 5.3| SWOT Analysis | 19|
| | 5.3.1| Strength| 19|
| | 5.3.2| weakness| 19|
| | 5.3.3| Opportunities | 19|
| | 5.3.4| Threats | 20|
| 5.4| Competition Analysis| 20|
| | 5.4.1| Competitor Strength| 20|
| | 5.4.2| Competitor Weakness| 21|
| | 5.4.3| Points of Difference| 21|
| 5.5| Competitive Advantage | 21|
| 5.6| Key to Success | 21|
| 5.7| Critical Issue | 22|
06| Strategic Marketing Analysis | 22|
| 6.1| Marketing Objectives | 22|
| 6.2| Strategies | 22|
| 6.3| Marketing mix| 23|
| | 6.3.1| Product strategies | 23|
| | 6.3.2| Pricing Strategies| 23-24|
| | 6.3.3| Distribution pattern| 24|
| | 6.3.4| Advertising & Promotion| 25|
| | 6.3.5| Customer Service| 25|
| 6.4| Marketing Research| 26|

07| Financial planning| 27|
| 7.1| Financial Overview| 27|
| 7.2| Sales Forecast | 28|
| 7.3| Revenue Forecast| 29|
| 7.4| Expense Forecast| 30|
| 7.5| Profit Margin| 31|
| 7.6| Break-even Analysis | 32|
08| Controls | 33|
| 8.1| Implementation | 33|
| 8.2| Marketing Organization| 34|
| 8.3| Contingency Planning | 34|

01 Executive Summary:
A concrete marketing plan is one of the major tools of a marketer to be successful in his business. As a student...
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