Boost juice is a widely known brand in the drink companies occupying Australia. It has made itself well known since its creation in 2000 by Janine Allis.
There are five different ways a company can differentiate themselves from its competitors, they are product, services, channels, people and image. Brands will differentiate themselves with competitors through product differentiation by design or features of their product. With services differentiation it is how efficiently and satisfyingly their employees will provide the customers with what they want. Channels differentiation is their expertise and performance in their field. An advantage in people differentiation is when a particular business will employ only the best people fitted for the job, who may be trained particularly for that role in order to efficiently set out their duties and image differentiation is when a company will set themselves apart with for example, a logo or a slogan so consumers will recognize such and know that brand name.
Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, < http://www.boostjuice.com.au/vibe>. Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, < http://www.boostjuice.com.au/vibe>. Through product differentiation, Boost have been able to set themselves apart from the competition with their healthy products with fresh fruits and vegetables in their drinks. By doing so Boost have been able to target the healthy conscious consumers as well as those who are trying to be healthier. Using the fresh produce it also provides consumers with daily nutritional intake but with a great taste. With all this freshness Boost are still able to compete with brands such as Easyway with their prices being roughly the same. Boost Juice has differentiated through their services by the use of taking people’s names with their orders to make it a much more friendlier environment. Boost is also...
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