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International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org Volume 1 Issue 1 ‖‖ December. 2012 ‖‖ PP.22-29

A look into Corporate Social Responsibility in Indian and emerging economies. Soheli Ghose. M.Phil, B.Ed.
Assistant Professor Department of Commerce J.D.Birla Institute, Jadavpur University.

ABSTRACT: In recent years, scholars and managers have devoted considerable attention to the strategic implications of corporate social responsibility (CSR). Consistent with McWilliams and Siegel (2001), CSR can be defined as situations where the firm goes beyond compliance and acts to further some social good, beyond the interests of the firm and that which is required by law. CSR activities have been posited to include incorporating social characteristics or features into products and manufacturing processes (aerosol products with no fluorocarbons, environmentally-friendly technologies), adopting progressive human resource management practices (promoting employee empowerment), achieving higher levels of environmental performance through recycling and pollution abatement (reducing emissions), and advancing the goals of community organizations (working closely with groups such as United Way). In this context I have studied the theoretical aspect of CSR including the Global Reporting Initiative and CSR Legislation norms. I have also studied few specific cases of CSR activity and CSR violation in India. Finally I have studied the possible impact of CSR investment on Sales of few companies selected at random to see whether there is any significant correlation between the two.

Keywords––Corporate Social Responsibility Reporting, Global Reporting Initiative, Legislation in Corporate Social Responsibility.

I.

INTRODUCTION

The world cannot get out of its current state of crisis with the same thinking that got it there in the first place. ALBERT EINSTEIN. World Business Council for Sustainable...