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Jordan Steel Company Case Study

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Jordan Steel Company Case Study
Jordan steel company
JSC

JSC’s mission Our mission is to provide our clients quality products. Moreover, we want to be the leading U.S steel manufacturer company. We concentrate on high quality, high carbon, and high margin steel wire. We also pioneer new types of wire. We promise to maintain our reputation for high quality products.

Production function mission:
We promise to maintain the quality of our in house design/construction of our own equipment and to produce high quality standards for our products to exceed our customer’s expectations.

This is an analysis of the strengths, weaknesses, opportunities and external threats:
Strengths:
• High quality product: that is what made them spread quickly throughout the country.
• Good reputation: for their high quality, high carbon, high margin steel wires.

• Large market share: the variety of their products ranging from music wires for music instruments to automakers and tire makers, wires for use in staples, nails, cables etc…. to electrical products and newly emerging aircraft industry.

• The ability to make their own equipment: this is cost-efficient to make your own equipment.

Weaknesses:
• Depending on one supplier: this is a major weakness and the supplier is selling higher in prices with the lowest quality.

• No flexibility towards changes: no strategic planning, no alternative plan for anything that might happen. For example, the sudden fall in prices and strikes, new competitors, domestically and offshore competition.

• They are disorganized in their company location and the layout is located randomly.

• The dependency on one perspective, which is marketing/sales, while they lack having an operations department nor financial department, which is vital to every company.

• The lack of development on machinery: they are behind technology; their machines are 50 years old and they did not catch up with new technology.

Opportunities:
• Going global: after flourishing

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