Jones-Blair is a paint manufacturer from Dallas-Fort Worth area. It mainly focuses regionally in Dallas-Fort Worth area and its surrounding 50 counties. They are a major player in the $13 billion US –based paint industry. They have a great reputation with a quality product which has the highest pricing point in the market. Almost half of the maturing paint industry is an architectural coatings and the annual growth rate is about 4% which is equal to a general inflation. There 2-3% drop in number of paint companies because of the overall slow growth in the industry. Jones-Blair’s biggest challenge might be the ever increasing popularity mass merchandisers like Wal-Mart and Home Depot. These competitions are threat to Jones-Blair because they can grow like a wildfire. Also EPA is demanding research and development in paint technology which forces Jones-Blair to spend money on R&D. Growth has been nonexistent. Competitions are getting better and bigger than ever. One bad move might jeopardize the entire company. Jones-Blair must reinvent and improve their brand and refocus their sales strategies. Time is now.
Key Issues: Define the key issues/factors in terms of marketing and the roles of the Key Players. You should include only those issues that impact the identified problem.
Jones-Blair still has strong market share. Their market shares are 43% on architectural coatings, 35% Original Equipment Manufactur¬ing Coatings, and 22% Special Purpose Coatings. These numbers are great. However, in today’s day and age, the landscape of the industry can change dramatically in just few years. Jones-Blair has seen steady growth due to increasing prices of the product. In order for Jones-Blair to maintain their growth and profit margins, they must increase their sales. There are 600 paint companies in the U.S and they all want... [continues]
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