Jones Blair Case Study

Continues for 3 more pages »
Read full document

Jones Blair Case Study

By | May 2008
Page 1 of 4
Jones Blair Company Case Study

U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing a full line of architectural paint, the company sells sundries under Jones Blair brand name but not produced by their firm. Jones Blair Company divided the market, which contains more than 1200 outlets, into Dallas-Fort worth (DFW) metropolitan area, contains 600 outlets and non-DFW nonmetropolitan area contains the remaining outlets. The estimated dollar volume of architectural paint and allied products sold in Jones Blair was $80 million; DFW area contains......

Jones-Blair Company, primarily based in the Dallas-Fort Worth (DFW) area, is an established company in the $13 billion US paint industry. A large portion of the maturing paint industry, $10 billion, is established from architectural coatings and the annual growth rate is expected to equal that of general inflation in the coming years. As the growth rate is slowing, the number of paint companies is shrinking at a rate of 2 to 3 percent per year. This decline is due in large part to the slow sales growth, but is also fueled by the necessity for continued expenditures in research & development and recent compliance standards set forth by the EPA. In the coming years, the Jones-Blair Company faces these challenges, as well as those presented by mass merchandisers competing with Jones in current business sectors, as they attempt to exponentially increase company sales growth. In order to reach these business goals at a time when growth is nonexistent, Jones-Blair must take...
Hide

Rate this document

What do you think about the quality of this document?

Share this document

Let your classmates know about this document and more at Studymode.com