Creativity is the ability to generate original ideas and clear them from thought into reality. The process involves original thinking and then producing. This is the embodiment of Jonathan I’ve the world’s most influential designer and internationally renowned as the principal designer of the iMac, aluminum and titanium PowerBook G4, MacBook, unibody MacBook Pro, iPod, iPhone, and iPad. Jonathan Paul Ive, was born in February 1967, in London; raised in Chingford, Essex studied Art and design at Newcastle Polytechnic now called Northumbria University. He Co-founded design consultancy Tangerine in 1989 and went on to join Apple Computer in 1992 in their design department, soon after that he was made vice-president of industrial design in 1998 and his career took off to be appointed senior vice-president of design in 2005; Jonathan is the brilliant mind behind great innovative designs such as iMac, iBook, PowerBook G4, iMac G5 and iPod. “He is the quintessential designer. He knows more than anyone
what we will have in our hands in five years” (Guardian, 2007) In the January 2007 article posted in The Guardian, by Ian Sample describe Ive as being kind , honest and “He would seek out unusual influences for his designs”( Guardian, 2007) Ive’s designs attract attention and they adds credibility to whatever message is being conveyed. In general, his designs are simple but innovative they totally stand out, every curve is accounted for specialized to meet each design creating materials that are intended to be noticed by consumers; which , also have other uses. He only works with a small group of designers giving him all the freedom he wants, his design methods are still a mystery in the design world although he often goes to tours to inspire young designers he never reveals how he comes up with his ideas. Ive's first major success at Apple was the colorful all-in-one iMac computer, his inspiration was the glistening transparency of gumdrops, and came...
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