Jonathan Eagan: Apple Inc

Apple Inc.

Jonathon Eagan

Business S01

11-27-12

I have chosen to write about Apple Incorporated. Apple is involved in design, manufacturing and marketing mobile communications and media devices, personal computers, and portable digital music players. They also deal with a large range of software, services and network solutions. Apple sells such technology like iPhone, iPad, Mac, iPod, Apple TV and many more. The Apple iPhone combines a mobile phone, a widescreen iPod with touch controls, and an Internet communications device in a single handheld product. Apple's iPod line of portable digital music and video players include the iPod shuffle, iPod nano, iPod classic, iPod touch. Introduced in April 2003, iTunes Store is an online service that allows customers to download third-party digital music, audio books, music videos, short films, television shows, movies, games and other applications. The company sells Apple-branded and third-party Mac-compatible peripheral products, including printers, storage devices, computer memory, and digital video and still cameras. Apple's software products include Mac OS X operating system; iLife, iWork, Final Cut Studio, Logic Studio, FileMaker Pro application software; and Safari, QuickTime and MobileMe Internet software. The company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. At the end of fiscal 2009, the company operated 217 stores in the U.S. and 56 stores internationally. Apples mission statement says that they have reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Apple incorporated has always had the goal even at the early stages of the business that they will obtain stellar products and services within tight timeframes, at a cost that represents the best possible value to their customers and... [continues]

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