Jollibee Corporation Case Study
Republic of the Philippines
ACES POLYTECHNIC COLLEGE
Tadeco Road, San Francisco, Panabo City
A Written Analysis of the Case
On
(Name of the company)
In Partial Fulfillment of the Requirements
In
(Subject description)
Submitted to:
MERY JOJI C. PANTINOPLE
Instructor
Submitted by:
MATTHEW LARR G. ESTOPEREZ
Name of student
July 5, 2008
I. BACKGROUND OF THE STUDY
The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees/Joint venture and conflicts between divisions. Another issue that the company faced was the entry into Papa New Guinea, United States of America and expansion plans in Hong Kong. The company has to consider the financial instability it faces while considering their plans. In the analysis we have tried to cover the effectiveness of strategies adopted by Mr. Tony Kitchner (Former International Division head).
This case analysis report deals with, firstly the key management challenges faced by the company, followed by some supporting arguments. In the management issues, the report focuses into the conflicting areas or the need to establish a greater cooperation and coordination between the Domestic and International divisions.
II. STATEMENT OF THE PROBLEM
Being an agricultural country, full integration in sourcing raw materials could be done. For international markets, locating commissaries in the same country through joint ventures could be a potential source of success for the company. Jollibee could facilities had the idea to be the first -mover into untapped markets as he believed that although
ACES POLYTECHNIC COLLEGE
Tadeco Road, San Francisco, Panabo City
A Written Analysis of the Case
On
(Name of the company)
In Partial Fulfillment of the Requirements
In
(Subject description)
Submitted to:
MERY JOJI C. PANTINOPLE
Instructor
Submitted by:
MATTHEW LARR G. ESTOPEREZ
Name of student
July 5, 2008
I. BACKGROUND OF THE STUDY
The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees/Joint venture and conflicts between divisions. Another issue that the company faced was the entry into Papa New Guinea, United States of America and expansion plans in Hong Kong. The company has to consider the financial instability it faces while considering their plans. In the analysis we have tried to cover the effectiveness of strategies adopted by Mr. Tony Kitchner (Former International Division head).
This case analysis report deals with, firstly the key management challenges faced by the company, followed by some supporting arguments. In the management issues, the report focuses into the conflicting areas or the need to establish a greater cooperation and coordination between the Domestic and International divisions.
II. STATEMENT OF THE PROBLEM
Being an agricultural country, full integration in sourcing raw materials could be done. For international markets, locating commissaries in the same country through joint ventures could be a potential source of success for the company. Jollibee could facilities had the idea to be the first -mover into untapped markets as he believed that although