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PROJECT REPORT
ON

“MARKET SURVEY&PRODUCT PROMOTION”IN

“RELIANCE COMMUNICATIONS”

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In partial fulfillment of MBA Degree 2006-08

Submitted By-Himanshu SinghMBA (2006-08)

Indian Institute of Management TrainingEl-39/5, Near Indrayani Nagar, MIDC, Bhosari
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Pune-411026

PREFACE

“Learning categorizes you and practicing on that learning specializes you”.

Theoretical concepts taught and discussed in the classroom prove useful if they have to remain relevant. Practice orientation of management student is must generating competence to deal with issues at grass root level it is for this reason that one month training project study is prescribed as apart of syllabus for MBA Degree in Pune.

This training is the mode of imparting practical training to the student. The objective is to provide a deep insight into practical aspects of the functioning of the organization. The train apprises the student to the actual function, responsibility and problem faced by an organization. It provides him with the knowledge of the various kind of problem that crop up in the day to day functioning of the organization .The way they are solved by the departments and appraisal of the crucial decision taken by the manager at the crucial time.

I was fortunate enough to complete my marketing training at RELIANCE COMMUNICATIONS, Vardhman Chambers, 3rd floor, 7 love square, pune. This has given me an altogether new experience, which would be immense help to me in my days to come.
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ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to director “Indian Institute of Management Training”, who made this opportunity to perform summer training as a part of MBA degree Course.

I wish to extend my Sincere Gratitude towards “Mr. Raj Babbar (Reliance Communications) for accepting me as a summer trainee and assigning this project to me.

I am extremely grateful to Mr.Rajiv Taneja for their valuable guidance and best possible help during course... [continues]

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