In 2002, Ralph Larsen, CEO of Johnson & Johnson (J&J) Company retired and the quality control of this very stable company began to deteriorate. "His basic drumbeat was ... first and foremost, we're going to conduct business the right way," recalls a former McNeil VP. "And if we can't succeed, we'll exit” (Kimes, 2010). This particular leader had been the CEO of J & J since 1996 and the CEO before him also had the same moral code of ethics. There are not enough facts explaining why the demand for costs cutting outweighed protecting the health of our children. The effects of unethical practices from corporate leaders can reach beyond the scope of their employees and influence the well-being and safety of the populace as well as the environment (Mayr, 2012). Maybe they did not look at it from a parents’ perspective or assumed they would get away with it. There were many decisions made to increase productivity without regard to quality assurance. This company has been manufacturing drugs for over a decade and after its scare in 1982, they were considered a family-oriented company that was very strict when it came to packaging. After many inspections, a lot of 483s (a critical report card produced after an inspection ), J & J ended up recalling 136 million bottles of children’s Motrin, Tylenol, Benadryl, and Zyrtec along with many other recalls to come.
When a brand is demolished publically, it may never stand a chance again in today’s’ market. I have been a user of this brand for the past eight years and my parents are probably the ones that had it in the house growing up. We have seen its logo for years and consider it a “brand we can trust”, but after researching this may not be the case anymore. What makes it worse about the whole thing is the CEO now, Bill Weldon, is not making him known to the public nor is the company. You would think that they would hold their head up, be held accountable for their mistakes, be honest and do...
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