National Institute of Fashion Technology
Brand and in Store Communication
(Assignment on Print Advertisement)
AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. The base of brand promotion also. * A - Attention (Awareness): attract the attention of the customer. * I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). * D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. * A - Action: lead customers towards taking action and/or purchasing.
Product: Kellogg’s (EXTRA Muesli)
Kellogg cornflake is a cereal product which is highly consumed by children and adults as breakfast foods. Cereals are major popular items at the grocery store. Kellogg Company is a leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. A-Attention: The first step in successfully marketing a product or service is getting attention, that is, getting potential consumers to notice your product. In it’s advertisement Kellogg’s shows the big bowl full of cereal mix with dry fruits and milk which are very healthy. It uses well known method of grabbing attention is the use of headings, utilizing colors and whitespace to maximize the effect. Kellogg’s (as shown in attached advertisement) makes effective use of strong typography, using a very curious phrase to grab the user’s attention. The sentence “NUTRITION NEVER TASTED THIS GOOD” expresses something important about the product. I-Interest: The next step in the AIDA model is keeping the interest of the customer. In the previous section, we saw how...
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