Job Satisfaction

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THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION,
JOB SATISFACTION AND CORPORATE CULTURE
by
WANDA ROOS
submitted in part fulfilment of the requirements
for the degree of
MASTER OF SCIENCE
in the subject
PSYCHOLOGY
at the
UNIVERSITY OF SOUTH AFRICA
SUPERVISOR: MS R VAN EEDEN
JUNE 2005
Student number: 3381-990-4
I declare that
The relationship between employee motivation, job satisfaction and corporate culture is my own work and that all the sources that I have used or quoted have been indicated and acknowledged by means of complete references. _________________ _________

Mrs W Roos June 2005
ACKNOWLEDGEMENTS
I wish to thank:
- my supervisor, Mrs R Van Eeden, for her competent guidance; - the host organisation for the participation of their staff in the study; - SHL for the processing of the data and assisting with its interpretation; - RAU Statcon for the statistical analysis of the data;

- my Mother for editing the research report in her professional capacity; - my parents, brother and sister for their wonderful encouragement and support; but most of all, my gratitude is to God, for carrying me through one of the most difficult undertakings of my life. SUMMARY

The aim of the study was two-fold: Firstly, the relationships of job satisfaction with the dimensions of employee motivation (energy and dynamism, synergy, intrinsic and extrinsic motives) and the domains of corporate culture (performance, human resources, decision-making and relationships) was investigated. Secondly, the relationships of employee motivation, job satisfaction and corporate culture with a number of demographic variables (age, gender, tenure, education level and seniority) were explored. The findings indicated a statistically significant three-way relationship between employee motivation, job satisfaction and corporate culture, within which several aspects of these constructs contributed more powerfully towards the relationship than others. The age, gender, tenure, education level and seniority of employees were also shown to influence employee motivation, job satisfaction and corporate culture. CONTENTS

LIST OF FIGURES
LIST OF TABLES
SUMMARY
1. CHAPTER 1: INTRODUCTION 1
1.1
Problem statement 2
1.2
Brief definitions of the employee motivation, job satisfaction and corporate culture constructs 4 1.3
Organisational challenges in the marketing research industry 5 1.4
Objectives 6
1.5
Research paradigm 7
1.6
Research methodology 8
1.7
Layout of the dissertation 9
1.8
Chapter summary 9
2. CHAPTER 2: THEORIES ON MOTIVATION, JOB SATISFACTION AND CORPORATE CULTURE 10 2.1 Motivation 12
2.1.1 Historical development of the employee motivation concept 12 2.1.2 Definitions of employee motivation 16
2.1.3 Theories of motivation 21
2.1.3.1 Needs-based theories 23
2.1.3.2 Cognitive theories 30
2.1.3.3 Reinforcement theories 34
2.1.4 Motivation theories: Composite summary 35
2.2 Job satisfaction 37
2.2.1 Definitions of job satisfaction 38
2.2.2 The determinants of job satisfaction 40
2.2.3 Theories on job satisfaction 46
iv
2.2.4 Job satisfaction: Composite summary 48
2.3 Corporate culture 49
2.3.1 Historical development of the corporate culture perspective 50 2.3.2 Definitions of corporate culture 54
2.3.3 Corporate culture : Composite summary 58
2.4 Relationships between the constructs of employee motivation, job satisfaction and corporate culture 58 2.5 Chapter summary 63
3.
CHAPTER 3: LITERATURE REVIEW ON THE RELATIONSHIPS BETWEEN EMPLOYEE MOTIVATION, JOB SATISFACTION AND CORPORATE CULTURE 64 3.1 Relationships between demographic variables and employee motivation and job satisfaction 64 3.1.1 Relationships between demographic variables and employee motivation 65 3.1.2 Relationships between demographic variables and job satisfaction 69 3.1.3 Correspondence in the relationships between demographic variables and employee motivation and job satisfaction 74 3.2 Relationships between employee motivation, job...
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