Jetstar Case Study

Topics: Qantas, Jetstar Airways, Melbourne Airport Pages: 13 (3176 words) Published: March 16, 2012
Jetstar Airways is an Australian low-cost airline headquartered in Melbourne, Australia.[3][4] It is a subsidiary of Qantas, created in response to the threat posed by low-cost airline Virgin Blue (now known as Virgin Australia). The airline operates an extensive domestic network as well as regional and international services from its main base at Melbourne Airport,[5] using a mixed fleet of Airbus A320 family and Airbus A330 aircraft. Parent company Qantas also has stakes in sister companies Jetstar Asia Airways and Valuair in Singapore, Jetstar Pacific Airlines in Vietnam and the new Japanese carrier Jetstar Japan. Jetstar shares its parent's strong competition with Australia's biggest low-cost carrier Virgin Australia. Both Tiger Airways Singapore and Tiger Airways Australia are also major competitors to Jetstar in the low-cost market.

Jetstar Airways

IATA JQ Founded Hubs Secondary hubs


Callsign JETSTAR

Melbourne Airport Brisbane Airport Sydney Airport Gold Coast Airport Cairns Airport

Focus cities

1 History 2 Destinations 3 Fleet 4 Marketing and sponsorship 5 In-flight service 5.1 In-flight entertainment 6 Awards 7 Controversies 8 Incidents 9 Television series 10 See also 11 References 12 External links

Darwin International Airport Hobart Airport Perth Airport Auckland Airport Newcastle Airport (Williamtown) Frequent-flyer program Airport lounge Fleet size Destinations Qantas Frequent Flyer Qantas Club, Gold Coast Lounge, Ākarana Lounge[1] 63 34


Company slogan Australia's #1 Low Fares Airline Low Fares, Good Times (Fly Away) Qantas Airways Ltd Melbourne, Victoria, Australia Bruce Buchanan (CEO) A$2,197 million (2010)[2] A$131 m (2010)[2] (

Parent company The airline was established by Qantas in 2003 as a low-cost Headquarters domestic subsidiary. Qantas had previously acquired Impulse Airlines and operated it under the QantasLink brand from Key people 2001 onwards, but following the decision to launch a Revenue low-cost carrier, re-launched the airline under the Jetstar Operating brand.[5] Domestic passenger services began on 25 May income 2004, soon after the sale of tickets for her inaugural flight in February 2004. International services to Christchurch, New Website Zealand, commenced on 1 December 2005. Although owned by Qantas, its management operates largely independent of Qantas through the company formerly known as Impulse Airlines — an airline acquired by Qantas on 20 November 2001.

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Jetstar Airways - Wikipedia, the free encyclopedia

Originally the airline was headquartered on the grounds of Avalon Airport near Melborne, and started flying out of Avalon Airport in mid 2004,[6][7][8] but has since relocated its registered office to the Melbourne CBD.[9] Despite its low-cost ethos, Jetstar currently offers a limited number of connecting services without through baggage checking — though this has changed since international flights commenced in November 2006. Baggage connectivity was added as a service offering for domestic flights connecting with international flights. Reserved seating is currently provided on all routes and on 4 October 2006, Jetstar became the first Australian airline to allow customers to select their seat upon booking.[10] The first flight of sister airline Jetstar Asia Airways took off from its Singapore hub to Hong Kong on 13 December 2004. This marked Qantas' entry into the Asian low-cost market and signified its intention to battle key competitor Singapore Airlines on its home ground. Qantas has a 42.5% stake in Jetstar Asia's ownership. On 1 December 2005, Jetstar commenced operations from Sydney, Melbourne, Brisbane and the Gold Coast to Christchurch in New Zealand. On 7 December 2005, it was announced that Jetstar would establish the world's first global low-cost airline. At the end of 2005, it was...
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